“Music is a powerful motivator..if it weren’t it wouldn’t be used on sports, in religion and frankly, in marketing, to sell you things.”
On getting professional input from George Daly (CEO of About Records)
“Ultimately the music wasn’t going to be motivating if it was a pain to listen to. It needed to sound just as good as…Pink or Rascal Flatts or Kerry Underwood.”
On writing lyrics
“George said to me one day, ‘you write poetry, but we need lyrics.’ He’d call me and say, you have five minutes to fix that..and I’d have to think about what’s a different way to say that… that would fit better in the cadence of the music.”
Inspiration for “You da boss”
“I want a fun upbeat song to listen to when I’m tempted to reach for that cookie…Instead of making this sad preachy music about ‘don’t touch that’, let’s make it fun hip hop like MC Hammer and have some fun with the spirit and the spunk of this idea.”
On her theme song, Skinny Jeans
“It’s a woman’s affair with a pair of pants…every woman can relate to that piece of clothing you used to love to wear…your aspirational clothing…and now there’s a little too much of you to fit into it and you’d like to go and regain that love again.”
On her Silicon Valley Career
“It’s a portfolio career: a nice balance between the creative fun endeavor and the traditional; the roots of where I came from and where I want to still continue to work.”
On marketing a product
“You get up every day and say: what am I going to do today to move the ball forward?”
On her legendary tenacity
“I believe in tenacity, but I also believe in learning and if you’ve approached twenty companies and you get the same feedback, then it’s not worth approaching company no. 21.”
On being an entrepreneur
“I am an optimist by nature and that serves me well. For any entrepreneur, you’ve got to have that sense of optimism because if you didn’t, you wouldn’t get up in the morning and do it.”
To listen to Heidi’s interview on entrepreneurs click here
To listen to Heidi’s interview on Skinny Songs click here
Celebrated Silicon Valley entrepreneur and venture capitalist Heidi Roizen invited me to her home to talk about her career and her new venture: Skinny Songs. A former executive at Mobius Venture Capital, Heidi has recently been featured on the Martha Stewart Show, Oprah & Friends Radio and The Early Show. We had an animated discussion about her motivations for this 180 degree career change and how she’s still keeping one foot in the tech world.
Heidi changed focus from software to song writing: what all-time-high became her impetus for change?
What inspired the lyrics for “Skinny Jeans” and “You Da Boss” and how did her Stanford degree help?
How does being politically INcorrect help her business?
How does she deal with the critics?
Why does she describe her product as “a sound track without the movie”?
What does she mean by her “portfolio career”?
What’s next for Heidi? News about her new book: “Can’t buy thin.”
“Governor Schwarzenegger gave me that moniker. I wear it proudly. We’re very much intent here in San Jose to be the world center of clean tech innovation; we have our Green Vision with very big bold goals and so I’m happy to be the Green Mayor.”
On his modest beginnings
“I know what it’s like to be poor. I started working when I was in elementary school….I worked in the fields digging trenches -literally – that taught me the value of hard work.”
On his road to San Jose
“I aspired to go to California because of the Beach Boys. All that singing about California beaches and cars and girls and surfing all sounded like great fun. And guess what? It is!”
On his motivations for going green
“I can look back to a conversation I had with a Marine Major in our environmental business cluster. I’m an Air-Force veteran myself… and he said he was tired of paying for both sides of the war, that our energy policy and our consumption of foreign oil was basically funding the Iranians, the Saudis, the Venezuelans, the Russians. He was working on a solar project…and I realized what they were doing in Silicon Valley was actually to give us an opportunity for energy independence and give the world energy independence from oil and fossil fuels.”
In part two of my interview with Laurie Yoler of Growth Point Technologies we explore the historic role Tesla Motors has played in changing the way consumers and car manufacturers view alternative energy vehicles. Tesla founder, Elon Musk says he wants to make Tesla the Apple of electric cars, but for now, he’s had to downshift on his new model plans.
How did Tesla wake up large car makers to the fact that consumers were demanding more choices?
What was Laurie’s role in the early days of Tesla Motors? Why was she so passionate about the company’s mission?
Why did Tesla choose San Jose for its new manufacturing plant and headquarters?
What is Laurie’s motivation for backing clean technology? Does she want to save the planet or make a buck? Or both?
Just back from WITI‘S 14th annual Women and Tech Summit in Silicon Valley (Oct 12-15th) and the potent energy is still with me. There is something incredibly empowering and energizing about gathering hundreds of go-getting women in a conference hall. Wish you could bottle that energy.
WITI’S motto is “no woman stands alone” and just how apt this is, given the current financial meltdown and shaky economic climate. We had senior executives announcing their personal emails from the podium, others inviting young entrepreneurs to get in touch after their talks, a real feeling of “let me help you get where you want to get sista.”
From the impressive keynotes of Cathleen Benko, Vice Chairman at Deloitte LLP and Sandy Carter, VP at IBM; the success strategies of Life Coach Kathleen Hill to the Clean Tech investment experts like Laurie Yoler and Marianne Wu, each one inspired and energized a packed auditorium.
I had the opportunity to interview several outstanding panel members for Fresh Dialogues, including LinkedIn’s April Kelly, GrowthPoint Technology Partner’s Laurie Yoler (who’s been involved with Tesla Motors from the early days) and Mary Vincent of Green Solutions. Check back soon to hear their take on the current financial crisis, how to leverage Web 2.0 to help your business, and one woman’s leap from Sun Microsystems to entrepreneurship and how global warming helped inspire that leap.
I had the opportunity to interview several outstanding panel members for 
