Musk, Bezos, Branson: Who’ll Win the Space Race? A BBC Report

Musk, Bezos, Branson: Who’ll Win the Space Race? A BBC Report

This month, the modern space race is really firing up. Three of the world’s most exciting entrepreneurs are vying for supremacy in space exploration: Elon Musk of SpaceX, Jeff Bezos of Blue Origin and Richard Branson of Virgin Galactic.

Last week, I joined Rob Young on the BBC World Service to explore: who’s most likely to win today’s space race; and what’s motivating them?

Richard Branson is focused on taking tourists into space. His Virgin Galactic company offers sub-orbital space flight for a cool $250,000 a ticket. He plans to be one of Virgin’s first “citizen astronauts” later this year.

Elon Musk and Jeff Bezos have much more ambitious goals – to establish colonies in space. But that’s where their missions diverge: Bezos wants to create a colony on the moon and on multiple giant space stations orbiting the Earth. He just released detailed plans for Blue Origin’s “Lunar Lander.”

“We will go back to the moon,” Bezos says, “This time to stay!”

But Musk has even loftier goals. He famously told me, “I want to die on Mars, just not on impact!”

Listen to the BBC podcast here (Space discussion starts @17:35)

And here’s the Fresh Dialogues podcast featuring a short clip of my interview with Elon Musk:

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Musk envisions a thriving colony on Mars. To fund that mission, he has created a booming SpaceX business, launching private satellites into space, as well as offering rocket-courier service to the International Space Station. But Musk is also vying for a slice of the Trillion dollar internet connection business.

This month, SpaceX’s plans to launch its first 60 satellites in the Starlink mission to bring fast internet connection to billions of the world’s unserved population. Bullish as ever, Musk’s ultimate plan is for 12,000 satellites in low earth orbit.

Rival, OneWeb, backed by Richard Branson has more modest plans for a 600 satellite constellation. The race is on!

The BBC’s Rob Young started by asking my fellow guest, Liz Gwynn, Prime 7 TV Anchor (from Wagga Wagga, Australia) if she’d take up Richard Branson’s invitation to go for a ride on Virgin Galactic’s VSS Unity. Her answer made me chuckle!

Here’s a transcript of some of our conversation:

Rob Young: Which of the billionaires will win this space race?

Alison van Diggelen: I’d put money on Elon Musk. He’s defied naysayers time and time again. His company – SpaceX – has pioneered reusable rockets which has driven down the cost by a factor of four.

This summer, they plan to be the first private company to launch astronauts to the International Space Station. Previously, it’s just been superpowers.

Rob Young: Is it a serious business, or just bragging rights?

Alison van Diggelen: Elon Musk has had a lifetime ambition. He’s famously said: I want to die on Mars. Just not on impact!

He’s doing it for the adventure, but also as an inspirational objective, and something that can make humans a multi-planetary species. It’s a big dream, a big vision.

***

Find out more

Our BBC conversation moved on to Clean Energy and California’s ambitious goals to decarbonize its energy sources. Listen to the BBC World Service @42:30 when we discuss Governor Gavin Newsom and his bold stance on clean energy.

Elon Musk on stage with Alison van Diggelen, CHM Silicon Valley 2013

Watch my in-depth and candid conversation with Elon Musk, recorded in Silicon Valley in 2013. We cover everything from his rule breaking adventures at age six, to pre-SpaceX adventures in Moscow; to the future of Tesla.

California Wildfires, Climate Change and Lies

California Wildfires, Climate Change and Lies

The Paradise Camp Fire is the deadliest wildfire in California history. Why is that?

To date 79 people have died and almost 700 are still missing as the fire still rages on. Here in Silicon Valley, we’re processing the tragic devastation and choking in a blanket of smoke and misleading statements from our president, who blames forest mismanagement for the tragedy. Head of the California Professional Firefighters organization called the president’s claim “inane, ill-informed, ill-timed and demeaning to victims and to our firefighters on the front lines.”

I was invited to share my perspective on the BBC World Service and it felt good to call a lie a lie. NPR has explained its policy of not calling out Trump’s lies. I think it’s a complete cop out and agree with the listener who wrote: “To fail to identify a lie as a lie is a gross failure of journalism.”

“Donald Trump’s tweet at the weekend said, “There’s no reason for these massive fires…except forest management.” It’s over-simplification and it’s a downright lie. His aim is to distract and undermine the widely accepted role of climate change in these mega fires…the big picture is: climate change is causing longer droughts, hotter air, drier soil, faster winds and is creating these mega fires. So, thinning the forest is one thing, but the longer term thing is: we need to do more for climate change. We need to reduce our carbon footprint, and we need to encourage more clean energy.” Alison van Diggelen

Photo credit: Cpl. Dylan Chagnon, U.S. Marine Corps.

The BBC’s Fergus Nicoll is co-host of the program, Business Matters.

Listen to the BBC Podcast (segment starts @8:20)

Here’s a transcript of our conversation (edited for length and clarity):

Fergus Nicoll: You’d think you were at a safe distance, Alison, but I guess there’s got to be knock-on effects weather-wise, smoke-wise, almost across the whole state?

Alison van Diggelen: It feels like California is on fire. Paradise (the town at the epicenter of the fire) is an ironic metaphor for California. The state is paradise for many but is rapidly becoming a hellish inferno. I’m 200 miles south-west of the Camp Fire and the air quality is terrible. We’re being advised to stay indoors and not exercise outside. It’s affecting almost every person in the Golden State.

Fergus Nicoll: Governor Jerry Brown said over the weekend, “Managing all the forests everywhere doesn’t stop climate change. Those that deny climate change are contributing to the tragedy.” He said, “The chickens are coming home to roost.” Is that what everybody’s talking about behind these headlines?

Alison van Diggelen: Absolutely. Donald Trump’s tweet at the weekend said, “There’s no reason for these massive fires…except forest management.” It’s over-simplification and it’s a downright lie. His aim is to distract and undermine the widely accepted role of climate change in these mega fires. There is a short-term solution in mitigation: doing some controlled thinning of forests and relaxing the logging rules, which the state law makers have done this summer. But the big picture is: climate change is causing longer droughts, hotter air, drier soil, faster winds and is creating these mega fires. So, thinning the forest is one thing, but the longer term thing is: we need to do more for climate change. We need to reduce our carbon footprint, and we need to encourage more clean energy.

Fergus Nicoll: I know these are issues you talk about on Fresh Dialogues. What about water? What about the shortages that California has had? Is it a problem fighting fire because there’s insufficient water?

Alison van Diggelen: That again is Donald Trump’s oversimplifications and a distraction. Water shortages (for fire fighting) aren’t a problem. Oroville Dam is very close to where the Camp Fire is burning and in Malibu, you’re right next to the ocean. So there’s really no issue about water shortages for putting out the fires. That is not the issue. Again it’s distracting…it’s point over there when we should be addressing the real issue of climate change.

And one other issue that a lot of people don’t know about is that nights in California have warmed nearly three times as fast as days during the fire season, so lower night time humidity means that the fires are growing and blazing overnight. That didn’t used to happen. So again, the finger points to climate change.

Fergus Nicoll: Alison, thanks for that. This is Business Matters, we’re live on the BBC.

Find out more about the California fires and climate change at the New Yorker and the Weather Network

Latest news updates on the wildfires at KQED

 

BBC Report: NextEV Founder Shares Supercar Inspiration

BBC Report: NextEV Founder Shares Supercar Inspiration

By Alison van Diggelen, host of Fresh Dialogues

The race to build the “ultimate” electric car is heating up. Every month, it seems another electric car company joins the fray to offer a car stylish enough to attract the Tesla crowd, and affordable enough to meet the growing demand from China, the United States and Europe.

NextEV stands out from the crowd for two reasons:

  1. It has solid backing, from a broad range of top venture capital and Internet companies like Sequoia and Tencent.

2. Its Silicon Valley R&D facility is led by Padmasree Warrior, “The Queen of the Electric Car” and she’s rapidly attracting top tech talent from the likes of Tesla and Apple.

Last month, I attended the grand opening of NextEV Silicon Valley and interviewed its founder, William Li. He shared his “Blue Sky” ambition (he means it literally) and how his grandfather inspired him to go from cattle herder to Internet multi-millionaire. It was the first interview he’d ever done in English. I filed this report for the BBC World Service’s Tech Program, Click.

Here’s a transcript from today’s program, with some great insights from host Gareth Mitchell and BBC contributor, Bill Thompson. The transcript has been edited for length and clarity:

BBC Host, Gareth Mitchell: One event that did happen was the recent launch of yet another electric vehicle outfit in California. This is the Silicon Valley division of a Chinese startup called NextEV. The champagne flowed and the ribbon was cut – the digital ribbon – but our reporter Alison van Diggelen was most interested in the economics of it all. You don’t need to be an investor to know just how risky these ventures are as the technology gradually matures. In California and China state funding and tax breaks are all part of getting these businesses off the ground. Alison tracked down NextEV founder, former cattle herder and now big time entrepreneur, William Li.

Alison van Diggelen: At NextEV’s Silicon Valley launch, William Li confirmed that on November 21st, NextEV will reveal its first supercar in London. The electric car is expected to offer a 0-60 acceleration in under three seconds. Its Formula E racing team has used a dual-motor setup on its race car, and it’s likely to be a feature of the supercar. (The top speed of the sleek two-seater will be over 180 mph, and its price is likely to be equally extravagant!)

NextEV is late join to the electric car race. So how does Li intend to challenge Tesla and the dozens of electric car companies popping up worldwide?

William Li: Tesla is a great company, I respect them. But Tesla was founded 2003. Lots changed. It’s a mobile internet era. We can do better to communicate with our users, give our users a much better holistic user experience.

He aims to do for the car what Apple did for the smart phone.

NextEV William Li on stage, photo by Alison van Diggelen, BBC WSHe learned a lot about user experience from Bit Auto, a popular web portal in China and his first business success. He’s now built a global startup – with facilities in Beijing, Shanghai, Silicon Valley, London and Munich. The global workforce is 2000.

In Silicon Valley, its 250-strong team of auto and software experts is growing rapidly. U.S. CEO Padmasree Warrior – former CTO at Cisco – is hiring experts in artificial intelligence, voice interaction and user interface from the likes of Tesla, Apple and Dropbox.  Warrior says they’re already working on affordable cars for China’s burgeoning demand.

Padmasree Warrior: In China, There’s a large shift happening … Environment issues are driving the government to look at electric vehicles as part of the solution… It’s healthier for the environment to drive an electric vehicle.

China is offering generous tax incentives to electric carmakers and consumers, driving a flood of companies into the space. NextEV recently signed an agreement with the Nanjing Municipal Government in China, to build a $500 million factory to build electric motors.

Similarly in Silicon Valley, a fleet of electric car companies has chosen to locate here, thanks to state tax incentives and the strong talent base. These include Tesla, Atieva, and Le Eco.

I spoke with California’s Director of Economic Development, Panorea Avdis. She explained how state policy is helping reduce greenhouse gas emissions, by focusing on the tech industry…

Panorea Avdis:  The goal is to have 1 million electric zero emission vehicles on the road by 2020.

(Today, California has about 300,000 electric cars, about half of the nation’s total.)

Alison: NextEV secured $10M in tax credits. Tell me why that’s cost effective for the people of California.

Panorea Avdis:  The return on investment…nearly 1000 jobs in the next 5 years, speaks for itself. California is leading the way, there’s no other state in the union that has this type of aggressive polices and it’s really inspiring this innovation in technology to come forward.

But making cars is notoriously hard. News broke this month that Apple is shelving its electric car plans to focus on self-driving software.

William Li knows it’s a tough road ahead. He gives his company just over a 50% chance of success.

As a boy, Li was a cattle herder in China. He’s come a long way and credits his grandfather’s wisdom:

William Li: [Speaks first in Mandarin ] The journey is more important than the result. So follow your heart….your original wish. Don’t worry about failure.

Like Tesla’s Elon Musk, Li is concerned about climate change and also the dense smog in Beijing and Shanghai. He blames polluting gas-guzzling cars.

NextEV’s brand in China is called “Way-Lye”

William Li: It means blue sky coming. That’s my original wish.

It’s an ambitious goal that could be a very long way off, especially in China’s congested and polluted cities.

Gareth Mitchell: That’s Alison van Diggelen reporting from Silicon Valley. So Bill Thompson – the journey is more important that the result?

Bill Thompson: The result is much more important than the journey here, because unless we get much cleaner public and personal transport, then we’re in big trouble. It’s really good to see another serious entrant in this market. It’s not sewn up yet by anyone. As we heard there about Tesla, there’s no first mover advantage because the technology is developing so quickly.

We know Padmasree Warrior’s reputation for delivering. She’s been on the show a few years back.  She was senior at Motorola, then went to Cisco. They’ve got really good people.

But the really interesting part of this is what happens in China. In China because  they have much more control over what people can do. The government can actually mandate a move to electric vehicles much more easily than they ever could in California and that gives a great market. So NextEV may be getting money and expertise over in Silicon Valley, but it’s what happens in China that’s really interesting.

Gareth Mitchell: I was interested in the economics side of the piece: the reliance partly on state funding to get these businesses going.

Bill Thompson: Occasionally state funding helps. You might have heard of this little thing called the Internet, kicked off with defense department funding from the US. It did pretty well by being able to rely on that funding for a critical period while it developed and then was able to be used by the private sector. One or two of these examples of it actually working…

BBC Report: How will El Nino impact CA drought, water conservation?

BBC Report: How will El Nino impact CA drought, water conservation?

By Alison van Diggelen, host of Fresh Dialogues

Anticipation is building that El Nino will bring much needed relief to drought stricken California this winter. But will it end the drought? And how will it impact the Golden State’s impressive drive to conserve water?

In my recent report for the BBC’s Business Matters, I explored the, um, creative ways in which the water conservation message is being spread and how things might change when the deluge arrives.

However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis. Gary Kremen, Chairman Santa Clara Valley Water District

The report aired on the BBC World Service last Thursday (Listen from 16:45 in the podcast). Here’s the original report and a transcript of the program, edited for length and clarity.

Fergus Nicoll: The last month has seen some pretty freaky extremes of weather across the U.S. We reported on the drought in California and the flooding in South Carolina…bursting dams that have been caused by torrential rain in different parts of the state. Well maybe California can expect more of the South Carolina treatment?

I’m going to bring in Alison van Diggelen of Fresh Dialogues for more on this. Set the scene for us…it seems, partially at least, down to El Nino?

Alison van Diggelen: Absolutely. The experts have called it a “Godzilla” El Nino. An enormous one is building in the Pacific right now and experts are predicting record breaking rainfall this winter. As most people probably know, we’re in our fourth year of drought (in California) and things are getting pretty desperate. But people have been pretty good about water conservation…so I wanted to explore how authorities are getting this water conservation message out and how things might change, once the rain does start falling.

I interviewed Elizabeth Dougherty. She’s the founder of Wholly H20, a nonprofit in Oakland that wants to make water conservation, as she calls it, “hip and sexy.” She says it’s not a supply issue but has to do with our relationship with water.

Elizabeth Dougherty Wholly H20 Photo by Alison van DiggelenHere’s the piece:

Ambi: Sound of bucket being put in shower, tap turning on…water running, shower hitting tub

Dougherty: I keep a bucket in the shower…you can use that water to flush the toilet, water your outside plants, give water to your animals….

“Extreme water saver” Dr. Elizabeth Dougherty says her phone has been ringing off the hook with people looking for rainwater harvesting and graywater systems for their homes. Her California non-profit “Wholly H20” aims to make water conservation “hip and sexy.” Dougherty, an anthropologist, wants us to explore our relationship with water.

Ambi: Sound of running water in sink…

Dougherty: The water crisis in California, the world, is not a crisis of supply; it’s a crisis of connection. We are so disconnected from water, we don’t even know where our water comes from, how much we use every day.

And this crisis has produced fertile ground for water and landscape consultants. Water maybe scarce in CA, but it’s boom time for water related “green jobs.”

Dougherty argues that it’s normal to ask: where does my food come from? The energy for my home? So why not ask: where does your water come from? What’s “on tap” in your home?

Dougherty: We want the hipsters in Downtown Oakland to be thinking water conservation: Wow, hey….so where do you get your water?

This Fall, Wholly H2O is partnering with Burning Man artists on community interactive water features; and is launching a series of crowd-funded video shorts to get the message out via social media. Dougherty has Hollywood connections and hopes to get “green” celebrities like Leonardo DiCaprio, Matt Damon and Gwyneth Paltrow to take part. Is California’s Governor on her list?

Dougherty: (CA Gov) Jerry Brown skips a shower for the day. I’m thrilled, I’m glad. Would I hold him out as one of my hip and sexy people? No I wouldn’t. I’d like to see Batman…how about Michael Keaton? Let’s see you bucket your heat-up water from your shower and dump it in your garden!

Dougherty’s mission to make water conservation hip and sexy has been adopted by the San Francisco Public Utility Commission. Here’s one of their video ads:

SFPUC Video: (Sultry baritone like Barry White, sound of tap running) Conservation can feel, ohhhh, so right. Turn off the faucet while soaking those…oh so dirty…hands. Get some efficient fixtures for your kitchen and bathrooms…screw them on…yeah! Beat the drought. Hetch Hetchy water is too good to waste.

This summer, the commission spent $300,000 on billboard ads with provocative demands like “Go full frontal, upgrade your washer!” and “Nozzle your hose, limit outdoor watering.”

Love them or hate them, the water conservation message is sinking in. In July, Californians reduced their water consumption by over 30% (compared to 2013 levels) in response to a state mandated reduction of 25%. But with dramatic El Nino conditions building in the Pacific and predictions of an unprecedented deluge of rain hitting drought-starved California this winter, will the “save water” mantra evaporate as the first raindrops fall?

Fifty miles south of SF, in Silicon Valley, Gary Kremen, board chairman of Santa Clara Water Valley Water District, is taking nothing for granted.

Kremen: Water districts are conservative. We have to assume it’s not going to happen. We have a comprehensive education enforcement campaign to make sure one raindrop doesn’t cure the drought. The good news is people in Santa Clara Valley are pretty educated, they can hold two thoughts at the same time: we’re in a drought, you have to conserve, and you have to prepare for flash floods.

Wholly H20 shower Photo by Alison van DiggelenWhat does he think of SF’s sexy water conservation efforts?

Kremen: However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis.

And he predicts the crisis could get worse as climate change produces a “new normal.”

Kremen: What climate change could mean to us is more volatility: more floods, more droughts.

I ask Wholly Water’s Dougherty what one thing we all can do to end the water crisis. Her answer is surprising. She’s not pushing low-flow toilets, rain barrels or graywater systems…instead she says:

Dougherty: Go and sit next to a river and not talk, but simply watch the river for half an hour.

For Dougherty, the anthropologist, it’s all about strengthening our connection with water and thinking of that river every time you turn on the tap.

Ambi: sound of tap going on, water hitting sink.

Fergus Nicoll: Very nice piece, Alison. Thank you.

It’s going to be a bit of a culture shock if California goes from drought to heavy rain?

Alison van Diggelen: Yes, it’s going to be a major shocker, but as Gary Kremen from the Water District says, they can’t rely on the El Nino conditions coming. It’s been predicted before and it didn’t materialize, so we may get floods but they’ve got to store that water and make sure that it’s available for future years.

Fergus Nicoll: All options still to be considered. Great to have you with us.

Read more

BBC Letter from Silicon Valley: Tech in the Time of Drought

BBC Dialogues, California Water Official Advises Tech Entrepreneurs: Get your Hands Dirty

Read more from Fresh Dialogues Archives

BBC Dialogues: CA Drought Official’s Tips for Ag Tech Entrepreneurs

BBC Dialogues: CA Drought Official’s Tips for Ag Tech Entrepreneurs

By Alison van Diggelen, host of Fresh Dialogues

California’s worse drought in decades has spurred everyone to pay close attention to their water use. Farmers are especially thirsty for water saving ideas, so it’s a sector ripe for innovative Ag Tech solutions. On July 10th, I joined Fergus Nicoll of the BBC’s Business Matters to discuss the challenges and opportunities the drought has created. The program also featured an interview I did with California State Water Resources Control Board member Dorene D’Adamo.

Check out the extended transcript of our interview below, in which D’Adamo shares some tips for Ag Tech entrepreneurs. Number one: Get your hands dirty on the farm, talk to farmers…

The conversation starts @42:30 in the BBC World Service podcast. The transcript has been edited for length and clarity.

Photo caption (above): Alison van Diggelen interviews avocado farmer and drone entrepreneur Jon Tull of Farm Solutions at the Silicon Valley AgTech Conference, May 2015)

BBC Dialogues at Fresh DialoguesFergus Nicoll: Let’s talk about drought. We’re what…three years now into this prolonged drought in California, Alison?

Alison van Diggelen: This is the 4th year now.

Fergus Nicholl: So what are new incentives that (CA Governor) Jerry Brown has come up with?

Alison van Diggelen: Last April, Jerry Brown made his historic executive order. He mandated a reduction for residential consumers: they have to reduce on average 25% of their water use. He’s carrying a big stick on this. He has the ability to fine water districts up to $10,000 a day and allow water districts to charge surcharges for people who’re not reducing. It really is biting…

Fergus Nicholl: This is being measured presumably?

Alison van Diggelen: This is being measured and in May, Californians were patting themselves on the back…it was just released a couple of weeks ago that in May we actually reduced on average, 29%. So we’re getting there, but depending on which city you look at, some are reducing by up to 40% and some are not doing their fair share, so there is still some rankling.

Fergus Nicholl: So what happens with that? Is it public naming and shaming if you don’t get to 25%?

Alison van Diggelen: Absolutely. Drought shaming is going on and basically, they’re using the price mechanism. People are going to see it on their monthly or bi-monthly water bills and they’re going to feel the pain of using too much water.

Fergus Nicholl: I told you about Alison’s interviews on Fresh Dialogues… Let’s hear from the California State Water Resources Control Board. This board reports directly to the Governor and we’re going to hear from (board member) Dorene D’Adamo.

WHY THIS DROUGHT IS DIFFERENT

Dorene D’Adamo: We’re currently in our third year of drought and it is a very serious situation. We’ve had back to back dry years and of course the soil in many areas of the state is very dry and in addition, we’ve had a very low, dismal snow pack. In fact less than 5% (of the average) snowpack.

We also have a different situation than last time we had a serious drought, which was 1977. Our State has grown in population significantly. We also have a hardened demand (for water) because we have a lot of permanent crops that have been planted (e.g. fruit and nut trees). We also have a healthy respect for the environment, so we have redirected some of our supplies to environmental protection, to protect fish and wildlife.

Alison van Diggelen: What do you say to people who complain – urban dwellers – who complain that farmers are using 80% of the (State’s) water…we’re having to cut back and not water our lawns etc.?

Dorene D’Adamo: Well, we all need to be part of the solution and without a doubt, agriculture has vastly improved its irrigation efficiency over the last decades but it’s possible for them to do more and it’s also possible for the urban sector to do more. This 80% of agriculture supply…others will say it’s 40%. The number is probably not as important as is the fact that we all have to do our fair share. Agriculture and urban dwellers can do more which is why we recently called up on implementing the Governor’s Executive Order that Californians state-wide reduce their use by 25% for urban uses.

ADVICE FOR ENTREPRENEURS

Alison van Diggelen: We’re here in Silicon Valley, and of course it’s full of entrepreneurs with lots of hot tech ideas. Are there any particular tech ideas you’ve seen today…and can you comment on drones?

Dorene D’Adamo: Now that we have this new groundwater legislation in California, local entities will be called upon to put together a groundwater sustainability plan…to determine how much is being taken out of their aquifers, going into their aquifers. The question I have for this (AgTech) group is this: What technology…satellite or drone technology can be used?

Alison van Diggelen: Were there any other technologies you saw here that you feel have potential?

Dorene D’Adamo: What we’re looking for is assistance with monitoring…groundwater, contaminants, and also monitoring (water) use. There’s so much the Silicon Valley has to offer not just in terms of monitoring but data…putting together the data and the analysis. And I would encourage this industry to be looking at water supply and water quality much in the way they have in the energy sector. We have gone a long way addressing the greenhouse gas emission targets in California, in large part because of the innovative ideas that have come from Silicon Valley. This (water) area is ripe for investment and if we saw the investment in water quality and supply that we have did in the air quality and energy sector, in years to come, we’d see a huge improvement in both areas.

Alison van Diggelen: For young entrepreneurs who have ideas…what advice would you give them for making their idea a reality?

Dorene D’Adamo: Get out on the farm, get your hands dirty…go out and meet with farmers; learn from them directly as to the challenges they face. Even when there are these smart systems (soil probes, precision irrigation etc) implemented on farms, sometimes they’re not used properly, so I think the tech industry needs to better understand the needs of the farmer and that would help them put systems in place that would be used effectively.

Read more about Tech and the CA Drought at Fresh Dialogues (From “BBC Letter from Silicon Valley” archives)

Find out more about the potential of Ag Tech here

More from the WSJ’s Ilan Brat