Some call it “The Oscars of Silicon Valley.” This year, the glitzy, red carpet affair celebrated four Wonder Women: Megan Smith, Ann Winblad, Neri Oxman and Linda Rottenberg. Alison van Diggelen reports on SVForum’s Visionary Awards for the BBC World Service. What are the secrets of these Wonder Womens’ success, and what do they think needs done to bring more women into the tech field?
Here’s a transcript of our dialogue (edited for length and clarity):
Fergus Nicoll: Investigations reveal that women occupy only about 11% of Silicon Valley executive positions…and a tiny percentage of startups are owned by women. Are things going to change? Alison, you’ve been to an event to recognize talent in the sector…
Alison van Diggelen:Last week I attended Silicon Valley Forum’s Visionary Awards. SVForum is celebrating its 20th anniversary and unlike its usual male-dominated roster of honorees (Bill Gates, Vint Cerf, Elon Musk etc.), this year: three of its five honorees were female. I was curious to learn the secrets of their success, and what they think needs to be done to bring more women into the tech field. This is all in the context of Uber’s chief stepping down from the company this week – at least temporarily – and the company tacitly acknowledging that it needs to change what some are calling its toxic corporate culture for women. I was curious to learn the secrets of these Wonder Womens’ success, and what do they think needs to be done to bring more women into the tech field?
[Atmos: Crowd, music, welcome]
SVForum CEO, Denyse Cardozo: Good evening and welcome to the 20th anniversary Visionary Awards….
Alison van Diggelen: Just before she went onstage, I found tech pioneer Megan Smith surrounded by a group of adoring fans. She was President Obama’s Chief Technology Officer and now she’s back from DC her rockstar status is soaring among the technorati. You might even call her Silicon Valley’s Wonder Woman. Tall and forceful, she oozes enthusiasm and credits the valley’s unique ecosystem for her success.
Megan Smith: One of the things I’m going to talk about tonight is this “apprentice- journeyman-master” and Silicon Valley is so good at that. We learn from those who have gone before. I was mentored here in this community by extraordinary people…
Alison van Diggelen: Notably, her list is all men. Women make up less than 15% of most tech companies’ technical teams. Why so few?
Megan Smith: We have this strange idea that there’s technical people and non-technical people and it’s a very un-useful cultural problem: stereotyping…The truth is women and men, people of color from every corner of the earth have been doing extraordinary, heroic and technical things and sometimes the stories get lost…
Alison van Diggelen: Smith blames story tellers for ignoring the significant contributions of women at Bletchley Park, at Apple and at NASA. Although she praises the recent “Hidden Figures” movie for finally highlighting the female heroes at NASA during the space race. Ann Winblad echoes the need to raise the profile of role models. She’s an influential venture capitalist in Silicon Valley and received her visionary award back in ‘99, alongside Bill Gates.
Ann Winblad:Women are not hidden figures in this industry. We’re honoring three really strong women tonight…….The more that we do things like these events where we show there are as many strong women to honor as strong men, it will enlighten women that there is a real opportunity.
Alison van Diggelen: Winblad reframes it in FOMO terms…Fear of missing out:
Ann Winblad: Six of the top ten highest valued companies in the world are tech companies…. We all know their names. For women they’re missing a huge opportunity if they don’t join the fastest growing, most exciting industry in the world.
Alison van Diggelen: Linda Rottenberg knows about huge opportunities. Her visionary award is for pioneering Silicon Valley’s high-impact entrepreneurship model around the world. She challenges women to be braver and bolder; and to break stereotypes:
Linda Rottenberg: Not all innovators are boys in hoodies in their 20s: People are going to be over 50, people are going to be women…Sometimes our view of entrepreneurship gets so narrow cast that we dismiss the talent and creativity right in our midst. The biggest risk is taking none at all….
Alison van Diggelen: Fellow visionary, Neri Oxman believes in risk-taking and passion. She’s an inventor and designer at MIT’s Media Lab, famed for her “material ecology” innovations.
Neri Oxman: It’s not easy to define a new field and to generate new technologies for the kinds of project that we are creating, so it requires a suspense of disbelief; and a willingness to fail…
Alison van Diggelen: For her part, Megan Smith is passionate to launch a new tech startup soon to continue her White House mission. She believes that her computer science initiative will help empower many school kids. Here’s President Obama promoting the program back in January 2016…
President Obama: I’ve got a plan to help make sure all our kids get an opportunity to learn computer science, especially girls and minorities. It’s called Computer Science For All. And it means just what it says – giving every student in America an early start at learning the skills they’ll need to get ahead in the new economy…to make sure all our young people can compete in a high-tech, global economy.
Alison van Diggelen: Smith challenges tech leaders for not doing enough to make diversity a top priority:
Megan Smith: It’s really outrageous and irresponsible for the leadership in tech…and it’s also bad for the bottom line. Research shows the more diverse the team, the better financial performance…We’ve got to field the whole human team …it’s especially urgent right now with the beginnings of Artificial Intelligence and data science.
Alison van Diggelen: Celebrating these strong role models – these Wonder Women in Silicon Valley – is one thing, but boosting the pipeline of candidates is vital. Across the US, only 18% of computer science and engineering students are women. As the evening winds down and Silicon Valley’s glitterati disperse into the balmy San Jose evening, Ann Winblad throws down the gauntlet to the next generation:
Ann Winblad: I encourage young women to get excited about science and to make those computer science classes, those engineering classes at least 50% women. If it got higher than 50%, women would OWN the tech industry.
The “voice of God” A.K.A. Morgan Freeman came to Silicon Valley this month, with an entourage of stars – including Alicia Keys, Jeremy Irons, Sienna Miller, Dev Patel and Vin Diesel – to add some glitz to the tech community’s “Nobel Prize 2.0.” Silicon Valley is not content to impact our lives through driverless cars, tech gadgets and apps; it wants to change the status of scientists too.
Let’s face it, the Nobel Prize is prestigious but the ceremony itself is rather staid and uninspiring. Just days before this year’s Nobel Prize Ceremony in Stockholm, Silicon Valley hosted its own version, called the “Breakthrough Prize.” They gave huge prizes: $3 Million/each (double that of the Nobel Prize) for math and science breakthroughs that they say will change the world. Organizers hope to inspire a new generation of scientists with two disruptive features: big Junior Challenge prizes ($250,000) for young students in math and science; and the “star power” the celebrities bring to the event. Over 6000 teenagers from around the world were inspired to take part and two young students won this year for their remarkable contributions: Deanna See from Singapore and Antonella Masini from Peru (see below). Now in its fifth year, the prize is funded by Facebook’s Mark Zuckerberg, Google’s Sergey Brin, 23andme’s Anne Wojcicki and DST Global’s Yuri Milner.
I talked with Jeremy Irons, Sal Khan, and Vin Diesel about why the glitz matters; the power of technology to change the world; and if they have a message for President Elect, Donald Trump. Vin Diesel had an interesting take on the issue of fake news (see below). Check back soon for my report on Jeremy Irons and California’s Lieutenant Governor, Gavin Newsom’s advice to Trump.
My tech focused report aired on the BBC World Service’s Click Radio on Tuesday. The podcast is available at BBC Click. Here’s a transcript of the report, edited for length and clarity:
Mark Zuckerberg began by explaining the link between science and tech, as he and movie star Vin Diesel presented one of the prizes.
Mark Zuckerberg: Engineers and scientists share this basic mindset that you can take any system, understand it better, then make it much much better than it is today. Scientists look at a problem, break it down, break it into smaller problems, solve, test your ideas, learn from the results, and iterate until you find a better solution. That’s why progress in science is so fast… You might even call it Fast and Furious.
Movie star Vin Diesel – well known from the Fast and Furious film series – told me he wants to highlight heroism of scientists, something we often overlook in pop culture.
Vin Diesel: I have great faith in my friend Mark Zuckerberg who so brilliantly created this global forum for all of us to communicate and to share ideas, namely Facebook. It has allowed the potential for great change.
Alison van Diggelen: But it’s also allowed the propagation of fake news?
Vin Diesel: I think the internet has allowed for the propagation of fake news, but no more so than the writers in the 50s…the world war, the end of the world, the martians coming down.* This was before the internet, before FB. This was journalists. As long as journalism has existed there’s always been the temptation for clickbait.
Alison van Diggelen: I think he’s referring here* to the “War of the Worlds” radio drama, based on HG Wells book of the same name, which first aired in 1938.
This year over 6000 high school students from around the world competed for the quarter of a million dollar “Junior Challenge” Award, and two made it to the red carpet in Silicon Valley. Deanna See and Antonella Masini told me they were inspired by Sal Khan, founder of Khan Academy, the free online math and computer science video series.
Sal Khan was jubilant on the red carpet:
Sal Khan: This is the third year we’ve been and we look forward to it. It’s the celebration that science has always deserved…and the food is good.
Alison van Diggelen: why does science deserve this big occasion? It’s been compared to the Nobel prize “with glitz” Why is the glitz important?
Sal Khan: The things that these folks have done are going to change civilization …that’s not an overstatement, it’s an understatement. The glitz is the least it deserves. Also it should inspire a whole new generation of folks to realize that it isn’t an unsung profession, it’s something that no only can change the world, but that we all appreciate, which we do.
What are his ambitions for Silicon Valley’s Khan Academy?
Sal Khan: There’s a long way to go. We kind of imagine a world in the next 10-15 years where anyone on the planet should be able to self educate themselves with a smartphone and prove what they know and get a job…But ideally they have access to a classroom that can be used by teachers, administrators to supercharge what goes on…A lot more personalization. And a lot more enjoyment from a student’s point of view.
Alison van Diggelen: After the ceremony, I spoke with Anton Wahlman, a Silicon Valley tech analyst who commented on the awards’ relatively low profile, even here in Silicon Valley.
He’s rather cynical of the Breakthrough Prize and draws parallels with the lavish parties hosted by billionaires in New York’s financial sector and Hollywood’s film industry.
Anton Wahlman: The new very rich entrepreneurs in SV who are worth not just billions, but in some cases tens of billions of dollars. It shouldn’t be all that surprising that they should want to start doing some of the things that these other people in NY and LA have been doing for the better part of the last century: throw really big parties, award prizes to people, have people come up and flatter them and tell them how wonderful they are and how philanthropic they are. They get a reason to dress up in a tux as opposed to walking around in a hoodie and be photographed with people who come in from Hollywood… and to be seen in a different light than their regular nerdish Monday to Friday environment would typically depict.
Check back soon for my report outlining Jeremy Irons and Gavin Newsom’s advice for Donald Trump.
Fadell learned to say “no” more than “yes” while working at Apple and he found creative ways to “disappear” when Jobs was in “one of his moods.”
But in 10 years of working with Steve Jobs, the Apple cofounder often revealed his softer side. For example, when Fadell became a father for the first time, Jobs took him for a walk and advised him not to over-schedule his child.
“Make sure they’re bored sometimes,” said Jobs.
What did he mean?
Fadell explains: Kids need the time to find themselves…be creative, and solve problems.
Although critics say he micromanages his teams, Fadell sees himself as a mentor (see more below).
On Google Glass
Glass is definitely a side project for Fadell…he checks in with his Glass design team sporadically. He’s still CEO of Nest and that remains his primary focus, since, as he underlines, “it’s actually shipping product.” He’s laser focused on making sure it’s being done right (see Leadership below).
On Tech Security
Fadell reckons people today are obsessed with tech security and that in reality “nothing is secure…people in the security business are stirring up the shit.”
On Moving Meditation
Fadell starts his work day at 5:30 am and does what he calls a “moving meditation,” be that running, or yoga (one hour, three times a week). That gives him time to problem solve and prepare for his “roller coaster” day of “back-to-back” meetings.
I challenged him to demonstrate one of his favorite poses: the Vriksasana, or tree pose and as you can see…he likes a good challenge.
For non-yogis out there, it’s a great pose for increasing balance, focus, and memory. It also strengthens your feet, ankles and knees.
The main event at the salon was an excellent fireside chat between Fadell and Kevin Surace, SVForum board member and serial entrepreneur. I’ll post a link to the video here, when it’s available.
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Here are some of the highlights of that conversation and my observations:
On Leadership
Make sure your projects don’t take over 18 months to ship, otherwise “it’s impossible to keep your team together,” says Fadell.
Although Fadell has lost several key members of Nest recently, he insists that his young team “need mentored to grow into the next leaders in Silicon Valley.” He says that those who walk out the door are examples of “the Tinder generation.”
Like Steve Jobs, Fadell has a reputation for being an intense leader, a micromanager or even a bully.
As Ben Austen so eloquently describes in Wired, “Steve Jobs has become a Rorschach test, a screen onto which entrepreneurs and executives can project a justification of their own lives: choices they would have made anyway, difficult traits they already possess.”
Perhaps Fadell needs to do a little more yoga and a little less yelling?
Larry Page vs Steve Jobs
Fadell characterizes his new Google boss, Larry Page as “an incredible scientist” who respects products and likes deep research to push the limits of technology. By contrast, he found Steve Jobs more focused on marketing, “more business, less science” and says he often took, or even “stole ownership of ideas.”
On Failure
Fadell says before joining Apple, he’d had 10 years of failure, at General Magic and other enterprises. In 1998 he was a DJ in his spare time, and founded a hardware startup for music collections. He made about 80 pitches to VCs without success. It was the intense fear of failure that helped him stay strong in negotiations with Steve Jobs. He agreed to work on what would become the iPod, only after Jobs assured him, “if you can build it, we’ll put every marketing dollar into this.” And of course, the rest is history.
Should tech companies build cars?
Fadell gives this question a resounding “YES!” He describes a recent meeting with some members of the board at Ford, “I could see fear in their eyes,” he says.
He views cars – especially self-driving cars – as “lots of computer with a little bit of car,” and says that car companies “need to do a 180 and compete with computers on wheels.”
The new Elon Musk biography by Ashlee Vance will “likely serve as the definitive account” of the most successful entrepreneur in the world, writes Jon Gertner in the New York Times. But it can also be read as a manual of how to succeed in business. Here are six big lessons for entrepreneurs, young and old:
1. Think Big
While Musk was at college, he decided the three things that would have the biggest positive impact on the human race were: sustainable energy, the Internet, and making life multi-planetary.
Here’s how Vance describes Musk’s big thinking:
“What Musk has developed that so many of the entrepreneurs in Silicon Valley lack is a meaningful worldview. He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a CEO chasing riches than a general marshaling troops to secure victory. Where Mark Zuckerberg wants to help you share baby photos, Musk wants to…well…save the human race from self-imposed or accidental annihilation.”
This passage comes early in the book, and feels as though Vance has been drinking Musk’s Kool Aid. By the last page, however, he’s painted a vivid and balanced picture of a driven man, focused intently on changing the world in a big way, no matter the cost to himself or his family (see No.6 below). So, if you want to succeed like Elon Musk, don’t waste time building a widget that’ll be 10% better than the competition:
Think big, really big, and go for it.
2. Learn to be a Better Boss
Elon Musk was ousted as CEO from two early startups Zip2 and X.com (the precursor to PayPal) because he was a bad boss. In his early days, Musk was a controlling, micro-manager whose “one upmanship” tactics were brutal.
Vance writes,
“Musk’s traits as a confrontational know-it-all and his abundant ego created deep, lasting fractures within his companies.”
According to a colleague at Zip2, he’d rip into junior and senior executives alike, especially when employees told him that his demands were impossible.
“You would see people come out of the meetings with this disgusted look on their face…You don’t get to where Elon is now by always being a nice guy, and he was just so driven and sure of himself.”
These days, he’s still very demanding but has got better at being a decent boss at Tesla and SpaceX and his longtime employees are fiercely loyal.
Of course, part of being a good boss is inspiring your team with an awesome mission (see No.1 above) and articulating that clearly. Early employees of SpaceX were told that “the mission would be to emerge as the South-west Airlines* of Space.” More recently of course, the Mars mission dominates the company’s focus. Who wouldn’t be on board with the mind-blowing goal of making humans a multi-planetary species?
So don’t fret if you’re not getting “Boss of the Year” awards in your early days, but learn from your mistakes, and motivate your team with a grand vision.
3. Hire with Care, Fire fast
Musk is renowned for hiring top talent and for several years, he even insisted on personally interviewing employees fairly low on the totem pole. For key technical hires, once he decides he wants someone, he’ll go above and beyond to hire them. He even cold-calls them himself. A SpaceX employee recalls receiving a call from Musk in his college dorm room and thinking it was a prank call.
But on the flip side, if you’re not a fit for the team, then you’ll soon know about it, according to Steve Jurvetson, a Tesla, SpaceX board member and close ally to Musk.
“Like (Steve) Jobs, Elon does not tolerate C or D players. He’s like Jobs in that neither of them suffer fools. But I’d say he’s nicer than Jobs and a bit more refined than Bill Gates.”
The lesson: hire strategically with great care, and if an employee doesn’t fit, don’t wait.
Some of his “bombastic counteroffensives” worked, others were arguably counter productive and alienated potential allies and supporters.
Yet Vance also offers a more sympathetic interpretation of his tirades as “a quest for truth” as opposed to pure vindictiveness. As Vance writes,
“Musk is wired like a scientist and suffers mental anguish at the sight of a factual error. A mistake on a printed page would gnaw at his soul – forever.”
Although taking things personally and seeking war has generally worked for Musk, it’s a highly risky strategy. Setting the record straight is one thing, but how many bridges can you burn? One key consideration is this: going to war demands a lot of time and energy which might be better spent on getting your mission accomplished.
Choose your battles carefully.
5. Have a trusted assistant
Ashley Vance describes Musk’s long-time assistant Mary Beth Brown as:
“A now-legendary character in the lore of both SpaceX and Tesla….establishing a real-life version of the relationship between Iron Man’s Tony Stark and Pepper Potts. If Musk worked a twenty hour day, so too did Mary Beth…She would emerge as the only bridge between Musk and all of his interests and was an invaluable asset to the companies’ employees.”
Sadly for Musk, she’s now moved on, but having worked with her briefly in 2012/13 (to arrange an in-depth interview with Musk), I can attest that she was very charming and an excellent surrogate for Musk. She represented him well in a professional and personal capacity.
Read more about her in the biography and try find someone as loyal, talented and hard-working to be your right-hand man or woman. Good luck!
6. Work hard, very hard
Not only does Musk lead two hard-driving companies (which are 300 miles apart) – SpaceX (L.A.) and Tesla (Silicon Valley) – he’s chairman of SolarCity, and has five boys, two ex-wives and a tight circle of friends, that includes Google’s Larry Page. He claims to sleep an average of six hours a night, but almost every waking hour is devoted to his businesses. His ex-wife Justine Musk, describes his work ethic like this:
“I had friends who complained that their husbands came home at seven or eight. Elon would come home at eleven and work some more. People didn’t always get the sacrifice he made in order to be where he was. He does what he wants, and he is relentless about it. It’s Elon’s world, and the rest of us live in it.”
The only regular downtime he allows is to indulge in long showers, but even then, it’s really work. He says that’s when he has most of his innovative ideas.
So, the lesson for you is the same as that espoused by pioneering giants like Thomas Edison and Andrew Carnegie: there’s nothing like good old fashioned hard work.
Note: Although Musk comes over as a hard-driving maniac in this biography, he does have a more sensitive side. You can see this for yourself in this candid interview. He comes close to tears several times.
Welcome to Fresh Dialogues where we focus on green business issues, entrepreneurs and inspiring women. Check out lively interviews with tech visionaries, business leaders, and cultural icons.
Soak up the energy of those who are finding sustainable solutions; and changing the way we impact our planet. Alison van Diggelen asks Fresh Questions and gets Fresh Answers.
Working with National Public Radio’s KQED Forum team and its host Michael Krasny inspired Alison to focus on her passion – interviewing people – especially those working on the green revolution. She founded Fresh Dialogues in September 2008 as a venue for her interviews and commentary.
California State Senator Elaine Alquist nominated Alison for a Woman of Achievement Award in communication for the Women’s Fund of Silicon Valley. She was also honored by U.S. Congressman, Mike Honda. Fresh Dialogues has been featured in the San Jose Mercury News, the Gentry Magazine and OTHER MEDIA
EUROPE
She hails from Bonnie Scotland and worked for investment consultants in London and Paris before moving to Silicon Valley in 1994. She has a BSc. from the University of Paisley and a Master’s in Land Economy from the University of Cambridge. (Wolfson College)
Reviews
“Alison van Diggelen has worked closely with me on Forum. She is intelligent, articulate and has a knack for asking insightful questions. I know you will enjoy meeting her and hearing her interviews.” Michael Krasny, KQED Forum Host
“Alison’s interview style combines genuine curiosity, intelligence and humor.” Elon Musk, CEO Tesla Motors, SpaceX
Megan Smith: One of the things I’m going to talk about tonight is this “apprentice- journeyman-master” and Silicon Valley is so good at that. We learn from those who have gone before. I was mentored here in this community by extraordinary people…
Mark Zuckerberg: Engineers and scientists share this basic mindset that you can take any system, understand it better, then make it much much better than it is today. Scientists look at a problem, break it down, break it into smaller problems, solve, test your ideas, learn from the results, and iterate until you find a better solution. That’s why progress in science is so fast… You might even call it Fast and Furious.
Sal Khan was jubilant on the red carpet:
On Working with Steve Jobs
On Moving Meditation
