Anticipation is building that El Nino will bring much needed relief to drought stricken California this winter. But will it end the drought? And how will it impact the Golden State’s impressive drive to conserve water?
In my recent report for the BBC’s Business Matters, I explored the, um, creative ways in which the water conservation message is being spread and how things might change when the deluge arrives.
However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis. Gary Kremen, Chairman Santa Clara Valley Water District
The report aired on the BBC World Service last Thursday (Listen from 16:45 in the podcast). Here’s the original report and a transcript of the program, edited for length and clarity.
Fergus Nicoll: The last month has seen some pretty freaky extremes of weather across the U.S. We reported on the drought in California and the flooding in South Carolina…bursting dams that have been caused by torrential rain in different parts of the state. Well maybe California can expect more of the South Carolina treatment?
I’m going to bring in Alison van Diggelen of Fresh Dialogues for more on this. Set the scene for us…it seems, partially at least, down to El Nino?
Alison van Diggelen: Absolutely. The experts have called it a “Godzilla” El Nino. An enormous one is building in the Pacific right now and experts are predicting record breaking rainfall this winter. As most people probably know, we’re in our fourth year of drought (in California) and things are getting pretty desperate. But people have been pretty good about water conservation…so I wanted to explore how authorities are getting this water conservation message out and how things might change, once the rain does start falling.
I interviewed Elizabeth Dougherty. She’s the founder of Wholly H20, a nonprofit in Oakland that wants to make water conservation, as she calls it, “hip and sexy.” She says it’s not a supply issue but has to do with our relationship with water.
Here’s the piece:
Ambi: Sound of bucket being put in shower, tap turning on…water running, shower hitting tub
Dougherty: I keep a bucket in the shower…you can use that water to flush the toilet, water your outside plants, give water to your animals….
“Extreme water saver” Dr. Elizabeth Dougherty says her phone has been ringing off the hook with people looking for rainwater harvesting and graywater systems for their homes. Her California non-profit “Wholly H20” aims to make water conservation “hip and sexy.” Dougherty, an anthropologist, wants us to explore our relationship with water.
Ambi: Sound of running water in sink…
Dougherty: The water crisis in California, the world, is not a crisis of supply; it’s a crisis of connection. We are so disconnected from water, we don’t even know where our water comes from, how much we use every day.
And this crisis has produced fertile ground for water and landscape consultants. Water maybe scarce in CA, but it’s boom time for water related “green jobs.”
Dougherty argues that it’s normal to ask: where does my food come from? The energy for my home? So why not ask: where does your water come from? What’s “on tap” in your home?
Dougherty: We want the hipsters in Downtown Oakland to be thinking water conservation: Wow, hey….so where do you get your water?
This Fall, Wholly H2O is partnering with Burning Man artists on community interactive water features; and is launching a series of crowd-funded video shorts to get the message out via social media. Dougherty has Hollywood connections and hopes to get “green” celebrities like Leonardo DiCaprio, Matt Damon and Gwyneth Paltrow to take part. Is California’s Governor on her list?
Dougherty: (CA Gov) Jerry Brown skips a shower for the day. I’m thrilled, I’m glad. Would I hold him out as one of my hip and sexy people? No I wouldn’t. I’d like to see Batman…how about Michael Keaton? Let’s see you bucket your heat-up water from your shower and dump it in your garden!
Dougherty’s mission to make water conservation hip and sexy has been adopted by the San Francisco Public Utility Commission. Here’s one of their video ads:
SFPUC Video: (Sultry baritone like Barry White, sound of tap running) Conservation can feel, ohhhh, so right. Turn off the faucet while soaking those…oh so dirty…hands. Get some efficient fixtures for your kitchen and bathrooms…screw them on…yeah! Beat the drought. Hetch Hetchy water is too good to waste.
This summer, the commission spent $300,000 on billboard ads with provocative demands like “Go full frontal, upgrade your washer!” and “Nozzle your hose, limit outdoor watering.”
Love them or hate them, the water conservation message is sinking in. In July, Californians reduced their water consumption by over 30% (compared to 2013 levels) in response to a state mandated reduction of 25%. But with dramatic El Nino conditions building in the Pacific and predictions of an unprecedented deluge of rain hitting drought-starved California this winter, will the “save water” mantra evaporate as the first raindrops fall?
Kremen: Water districts are conservative. We have to assume it’s not going to happen. We have a comprehensive education enforcement campaign to make sure one raindrop doesn’t cure the drought. The good news is people in Santa Clara Valley are pretty educated, they can hold two thoughts at the same time: we’re in a drought, you have to conserve, and you have to prepare for flash floods.
What does he think of SF’s sexy water conservation efforts?
Kremen: However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis.
Kremen: What climate change could mean to us is more volatility: more floods, more droughts.
I ask Wholly Water’s Dougherty what one thing we all can do to end the water crisis. Her answer is surprising. She’s not pushing low-flow toilets, rain barrels or graywater systems…instead she says:
Dougherty: Go and sit next to a river and not talk, but simply watch the river for half an hour.
For Dougherty, the anthropologist, it’s all about strengthening our connection with water and thinking of that river every time you turn on the tap.
Ambi: sound of tap going on, water hitting sink.
Fergus Nicoll: Very nice piece, Alison. Thank you.
It’s going to be a bit of a culture shock if California goes from drought to heavy rain?
Alison van Diggelen: Yes, it’s going to be a major shocker, but as Gary Kremen from the Water District says, they can’t rely on the El Nino conditions coming. It’s been predicted before and it didn’t materialize, so we may get floods but they’ve got to store that water and make sure that it’s available for future years.
Fergus Nicoll: All options still to be considered. Great to have you with us.
The VW Scandal is growing in intensity and its repercussions are rippling across the globe. It’s widely predicted that the electric vehicle market will get a boost from this diesel disaster. Prius drivers may be feeling smug, but what of electric car makers like Tesla?
Yesterday, the BBC invited me to join the World Service’s Business Matters to discuss the scandal and its implications on the auto industry. Having attended last week’s launch of Tesla’s Model X all-electric SUV – where CEO, Elon Musk emphasized the company’s focus on air quality – I shared my perspective and that of George Blankenship, former Tesla VP, whom I interviewed at the launch.
Host of the BBC’s Business Matters, Fergus Nicoll, asked me:
“Is there schaudenfraude in the U.S. auto industry as VW scrambles?” BBC’s Fergus Nicoll
Here’s a transcript of our interview, edited for length and clarity.
Fergus Nicoll: Thursday is likely to be another painful day for the carmaker, VW. On Capital Hill, its US president and CEO, Michael Horn is scheduled to testify…he’s not the only one in the hot seat. His counterpart in South Korea, local VW boss, Johannes Thammer is due to attend a parliamentary audit in Seoul in about an hour from now. It’s all about the emissions scandal of course…
Let’s get Alison van Diggelen with us from Silicon Valley. Is there schadenfreude in the US auto industry as VW scrambles or is it: there but for the grace of the EPA go we?
Alison van Diggelen: Good to join you Fergus. I think the former. I was at the Model X launch last week in Silicon Valley and Elon Musk referred to it obliquely – about their work on a new air filter and how “air quality is very important” to them. So there is definitely a bit of schadenfreude.
I spoke with George Blankenship, former Tesla VP…he actually addressed the issue of (VW) cheating straight on. We have a clip here:
George Blankenship: I think his (Elon Musk’s) message has always been: the reason he’s doing this is to save the planet. Everything he does rolls up to that. Everything for him, whether you look at SolarCity, Tesla, SpaceX…it’s all about the survival of this planet and the atmosphere is what’s going to make it possible to live here for a long time, or not.
Alison van Diggelen: Any comment…on the VW scandal and their attitude to emissions?
George Blankenship: It’s unfortunate that others feel that they have to do things like that to try to compete. It’s the absolute opposite of what Tesla does…. Tesla comes up with a problem: we can’t get the falcon wing doors to work…we need sonar that goes through metal. They find a solution. It’s unfortunate when another company feels like they have to do something like that, as opposed to taking that same energy that they used to come up with that kind of a solution and put it into a solution that could have done something ground breaking in the car.
This week, Steve Jobs, the movie directed by Danny Boyle and written by Aaron Sorkin, will be released. How will it impact Jobs’ legacy?
Several Steve Jobs allies say the movie portrays him as cruel and inhumane and tried to stop its production. Chrisann Brennan, the mother of Lisa, his first child, witnessed that cruelty. She was marginalized and neglected by Jobs for many years. Last month, she joined me for an intimate Fresh Dialogues interview to share her perspective.
Despite the hardships she endured, Brennan has enormous respect and even forgiveness for Jobs. She says her memoir’s universal message is about the plight of single women and she’d like to see the business world be more family-friendly.
Fergus Nicoll: Whenever a biopic comes out, especially when its subject is not long gone, you better believe there is going to be a noise from those screaming about “Mount Rushmore scale hype” and a counter noise from those complaining that a genius has been traduced. So get ready everybody for Jobs, the Dannie Boyle movie with Michael Fassbender as Steve Jobs, scheduled for November (US release is Oct 9th).
I’ll toss the ball to Alison, because I know you’ve been talking to somebody with a personal interest in this story – that’s an understatement. Tell us first about expectations for the movie.
van Diggelen: It was shown at the Telluride Film Festival to rave reviews. But I did read a Guardian review that said that you have to be an Apple fan to really enjoy it. So take the reviews with a pinch of salt.
I had the opportunity to interview Chrisann Brennan, Steve Jobs’ first love and the mother of his child Lisa Brennan Jobs…they met in high school in 1972 and they had a very passionate affair. She got pregnant and he denied the paternity and she had a very rough life. He was very miserly about looking after her. She talked to me at length about this very painful time in her life and how he treated her, and yet she does respect him in her way.
Chrisann Brennan: I was interviewed for five hours, they told me I was the emotional heart of that movie. I don’t want to judge Steve because he did what he did, it was fabulous… I like the fact that the (movie) spectrum shows we are different people now. We value different things. We will expose these things because we want to have a dialogue in the world about the whole picture…not just the ‘Mount Rushmore picture’ of people who do well.
Alison van Diggelen: So you can contribute that fully faceted perspective?
Chrisann Brennan: Yes, I do feel that.
Alison van Diggelen: You said “I don’t want to paint me as the victim, and Steve as the villain.” Is there an alternate way you’d like to frame it?
Chrisann Brennan: That will continue to evolve. I survived it…I have more than survived it…I survived him…
Alison van Diggelen: And do you feel that is a victory right there?
Chrisann Brennan: I feel it says if you hold onto the truth, it actually starts to amount to something.
Alison van Diggelen: Is there anything you wish you’d done differently?
Chrisann Brennan: Oh, yeah…but I couldn’t have. When I was living with Steve and he was showing me his poetry, I really wish I’d taken it to heart more deeply.
Chrisann Brennan: Mm hmm. When I grew up enough to be an adult and understand that 17-year-old, I felt oh. There’s just so much. If we had a chance to talk now, it’d be great…
Alison van Diggelen: What would you ask him?
Chrisann Brennan: I think I would just express some kind of love…
Alison van Diggelen: You would tell him you loved him?
Chrisann Brennan: In some form…
Alison van Diggelen: That’s beautiful…
One last question: what do you feel was Steve’s greatest legacy?
Chrisann Brennan: Yes, he made a technological device that freed people up…but mainly the message is to be who you are. Now a lot of people are running around trying to be like Steve Jobs. They miss the point…it is to individuate enough, to understand what you need to go out and do. He was just a fabulous example of it in so many ways.
Fergus Nicoll: Well that seems, Alison, like an amazingly forgiving person… From what I’ve seen of the movie, this is very much part of the story of the movie. There are some explosive scenes related to this. But it’s always difficult…there have been massive tomes about Steve Jobs, some have been less revelatory than some hoped for, but (Jobs is) a man who appears to tower over Silicon Valley, even in his absence?
Alison van Diggelen: He’s absolutely idolized here and around the world, and in fact a documentary just came out here in the United States: Alex Gibney’s documentary Steve Jobs, the Man in the Machine. Chrisann was interviewed for five hours for that and she talks at length about just how cruel he was to her and yet, she is incredibly forgiving. She has respect for what he’s done, his visionary powers, but she does describe herself as “a modern day Mary Magdalene…Steve saw himself as a Christ figure,” that’s what she wrote to me this week.
Fergus Nicoll: That’s a pretty powerful image…I’m always amazed that we expect the visionary leaders in tech, in industry, in politics to be good guys. Why should that be necessary?
Alison van Diggelen: Well, I think that’s the ideal. What concerns me about the idolization, almost canonization of Steve Jobs, is the fact that young people might think of him as the perfect role model…i.e. the more “jerk-like” they are, the better. And I think that’s a very dangerous role model. I think it’s important that people like Chrisann Brennan speak up to show the contradictions in his life. She wants to get out this universal message about the plight of single mothers and how Steve Jobs made her peripheral, almost invisible and it plays into this bigger question of business attitudes to families and what are our values?
Fergus Nicoll: Alison, who’s the equivalent now…And are there woman poised to achieve such dominance in Silicon Valley?
Alison van Diggelen: The first person who comes to mind is Elon Musk…Females that I would cite are Marissa Mayer, Sheryl Sandberg.
And of course there’s Bill Gates. He’s probably going to be canonized for the second half of his career as a philanthropist, not a tech guy.
Fergus Nicoll: There’s a parallel there with Jimmy Carter, the most famous ex-president probably because of what he’s done…and Bill Gates has done the same: an extraordinary first career and then this amazing philanthropic career with his wife Malinda and their many campaigns….
Do you buy that Silicon Valley is a counterpoint to Wall Street (making giving money away popular)?
Alison van Diggelen: I’m delighted to hear that the message is getting out about the generosity of people in Silicon Valley. It’s so easy to point fingers and say that the wealth isn’t being shared. It is, but I’d say, probably not enough.
On the question of behavior of CEOs, there is growing transparency, thanks to social media, 24/7 news coverage. CEOs can’t get away with what they used to. Steve Jobs, if he was doing what he did to Chrisann Brennan today – denying paternity and saying 10% of the (male) US population could be the father of this child – he just wouldn’t get away with that today. The evidence would be there.
Fergus Nicoll: Alison, thanks so much for bringing in the interview for us on the Steve Jobs story.
Alison van Diggelen: My pleasure indeed. Thank you.
Elon Musk handed over Tesla Model X keys to five lucky new owners in Fremont last Tuesday. Thanks to the super sleuth investigation work of Dana Hull and Evan Adams, we’ve identified the first six Model X SUV buyers:
#1 Elon Musk
#2 Steve Jurvetson
#3 Mark Templeton
#4 Sergey Brin
#5 Mark Tebbe
#6 Ira Ehrenpreis
Tesla Board member, Steve Jurvetson, pictured above with Elon Musk, is the owner of the first Model S. He told me this week that Elon beat him to #1 this time round, by producing a check for the Model X at an early Tesla Board meeting.
I interviewed some of the heady buyers – and would be buyers – at the launch event. Several had come as far afield as Michigan, Florida and San Diego. Here’s my very small non-scientific study (I mean, how many people can you talk to when music like Lana Del Rey’s “Young and Beautiful” is blaring all night?) I have identified four types of Model X buyer:
1. The Electric Vehicle enthusiast
Mark Templeton, CEO of Citrix was the delighted owner of Tesla Model X number 3 and is planning to ship his SUV back to Florida. Here’s what he told me backstage:
“Once you go electric, you never want to go back!” Mark Templeton
2. The car collector
Several people I spoke with said they already own the Tesla Roadster and the Model S, so buying the Model X would be the finishing touch on their “Tesla Triple Crown.”
3. The safety-first, anti-minivan family
Eric (who wouldn’t share his last name) is an East Bay father of three. He told me that Tesla’s safety record and the Model X’s seven seats was a big attraction for him and his wife. How could you think of doing the school carpool and the soccer runs without one? He put a $5,000 deposit down in December 2014 and thinks he’s about 15,000th on the waiting list. He’s happy to wait, but he’s not willing to pony up for the ludicrous mode and the hefty price premium it commands.
“I want the functionality of a minivan and the style of a high end car, but I will never ever buy a minivan.” Eric (East Bay)
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.(Tesla CTO JB Straubel and family get some stroller assistance from Elon Musk, Photo: Fresh Dialogues)
4. The Elon Musk fan club
These are the people who talk about Elon Musk in whispered tones, who can’t mention his name without drawing comparisons to the genius of Thomas Edison or Steve Jobs. These are the people who’d buy a plant pot or garbage disposal from Elon Musk, if he was involved in its creation.
Of course, it goes without saying that having a high income (or net worth) is a prerequisite to buying the Tesla Model X. Perhaps even ludicrously high? Did anyone say 1%?
The SUVs starting price is about $80,000, though the ones that changed hands on Tuesday came fully loaded at $132,000 plus.
For those without that kind of pocket change, you’ll have to hold your breath for the long awaited $35,000 Model 3. Musk says they’ll be releasing details and taking orders March 2016. I wonder who’ll be first in line this time?
Read more about Tesla and Elon Musk at Fresh Dialogues
Last night, the long awaited Tesla Model X was launched and Elon Musk took great pleasure in underlining its clean air qualities. Musk reiterated the mission of Tesla: to accelerate the advent of sustainable transport and show that any car can go electric. But he couldn’t contain a smile, as he talked about air quality and referred to “recent events” i.e. the VW DieselGate scandal.
Musk showed off the SUV’s giant air filter (10 times the size of a typical one) and said:
“Recent events have illustrated the importance of air safety…(in the Model X) you can have air quality levels comparable to a hospital operating room.”
Musk then got somber, put on his superhero hat and showed the massive crowd estimates of how air quality can reduce life expectancy in some of the world’s most polluted cities: Beijing, 22 months; Los Angeles, 8 months and Paris, 7 months.
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According to Musk, using the high quality “X-size” air filter plus a smaller one (still larger than an average car’s air filter) gives the Model X a 700 fold improvement in city smog filtering. The company claims it’s also 300 times better at filtering bacteria, 500 times better at filtering allergens, and 800 times better at filtering viruses.
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But the biggest cheer of all came when Musk made this surprise announcement:
“If there’s ever an apocalyptic scenario, you just press the bio-weapon defence button – this is a real button.”
I asked George Blankenship, former VP at Tesla, about Tesla’s clean air focus.
“Who else is going to think in that magnitude with something as normal as an air filter? These are the kinds of things that Elon pushes to the limit and delivers products that no one else can deliver. The reason he’s doing it is to save the planet. It’s all about the survival of this planet and the atmosphere.” George Blankenship
We discussed how VW’s emissions cheating scandal might impact electric car makers like Tesla.
“It’s unfortunate that others feel they have to do things like that in order to compete. It’s the absolute opposite of what Tesla does…they find a solution. It reinforces that innovative companies that come up with a solution that others don’t…there’s a reward for it: 5 star crash ratings, cleaner air than a surgical room. That’s what innovative companies do as opposed to companies that try to figure out how to bend the rules to get an advantage.” George Blankenship
After a thorough tour of the Model X features, including the elegant falcon wings, Elon delivered keys to some of the first Model X buyers. This time round, Elon beat his friend, and first Model S owner, Steve Jurvetson and got the number one Tesla Model X. There’s definitely admiration, perhaps a little envy, captured in my photo below.
Update: Jurvetson told me this morning that Elon had a check made out in advance at an early Tesla Board meeting, to make sure he secured the first Model X.
Read more about Tesla and Elon Musk at Fresh Dialogues
Here’s the piece:
What does he think of SF’s sexy water conservation efforts?
1. The Electric Vehicle enthusiast
