Guy Kawasaki: On Evangelism

Guy Kawasaki: On Evangelism

By Alison van Diggelen, host of Fresh Dialogues

Guy Kawasaki, the renowned Apple evangelist shares his top tips on how to become a great evangelist and how to leverage your success. This segment is part of a longer interview which took place in front of an audience of over 500 on July 7, 2010 at UC Santa Cruz Extension, and introduced my upcoming course in Green Entrepreneurship. First up: I asked Guy for TIPS ON EVANGELIZING

“The starting point for a great evangelist is to have a great product….” e.g. the Apple iPad: how hard could that be? Guy Kawasaki

“The thing that has made me successful is that – unlike a lot of people – I’m willing to grind it out.” ie long hours, hard work. Guy Kawasaki

On leveraging your success

“With a psych(ology) degree and a marketing background (diamonds), I’m living proof that you can fool most of the people all the time. I’m also living proof if you do one thing right (evangelize the Mac) – you can live off your reputation for decades.” Guy Kawasaki


Download or listen to this lively Fresh Dialogues interview


We welcome feedback at, click on the Contact Tab

Please check back soon for more interview segments with Guy on social media, increasing your followers on Twitter ( to 200,000+) and other wisdom from the author of The Art of The Start and 8 other books on business and entrepreneurship.

For more interviews with Friedman, Krugman, Ballard…check out Fresh Dialogues archives

For more videos, check out the Fresh Dialogues YouTube Channel