By Alison van Diggelen, host of Fresh Dialogues

Bloom Energy CEO KR Sridhar is a man with a mission to change the world. His fuel cell company is already powering Google, so that should make any skeptic take note. Check out  Fresh Dialogues YouTube Channel to see this exclusive interview. VIDEO LINK 

A former NASA advisor who developed technologies to sustain life on Mars, this earnest scientist is now harnessing his visionary skills and a large team of engineers to solve the energy crisis. His ambitious goal? To revolutionize the energy industry, just like cell phones revolutionized the communications industry. His team is developing  high efficiency fuel cells to provide a global distributed system of electricity supply at low cost and a low (and ultimately zero) carbon footprint. Clients include Google, eBay, Fedex and Walmart. Not too shabby.

The company has been in stealth mode for the last eight years and industry speculation has been rife about its future plans. Thanks to a CBS 60 Minutes Report by Lesley Stahl on February 21st, and the official Bloom Energy unveiling, many more details are now available of this potentially revolutionary product.

Even before opening his doors to 60 Minutes, KR agreed to discuss Bloom Energy’s progress in this exclusive and detailed Fresh Dialogues interview, recorded in 2009. To read the interview transcript click here

Download or listen to this lively Fresh Dialogues interview

 

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Why is energy the focus of KR Sridhar’s mission?

“Energy is a passport to a better living. For the rest of the world that doesn’t have access to power, to electricity; to give them that is empowering them to a better life. If your solution works and you make it affordable and you distribute it all over the world, then you have definitely changed the world….You give power to the people.”

What’s in the Bloom Box?

“It takes the chemical energy from the fuel and converts that to electrons with no in between conversion. So you are changing your currency only once. It’s an electro-chemical reaction..like a battery…but the big difference is it’s a power generator so you keep supplying the fuel in and you’ll keep getting the electrons out – most importantly without combustion. It’s a one step conversion… high efficiency…you burn less fuel – less greenhouse gases -and eliminate all the combustion related polluting gases.”

What’s the link with transportation?

“Transportation can potentially go in two directions in the future. One is a hydrogen infrastructure for the car, the other one is an electrical infrastructure for the car…plug-in hybrids…Our device can either produce the electricity that’ll charge the car or provide you hydrogen if the transportation becomes hydrogen based. So we’ve sort of become the gas station for the transportation industry.”

There are still many unanswered questions about Bloom Energy, but here are some more clues.

To check out more Fresh Dialogues VIDEO interview segments click here and check  for other Fresh Dialogues video interview segments with lots more PRODUCT AND BUSINESS PLAN DETAIL about Bloom Energy.

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