On Thursday November 12, I had an exclusive interview with Nobel Prize winning economist, Paul Krugman. Just hours after President Obama announced the Job Summit, I sought out Krugman’s wisdom and he gave some radical advice to the President. Emphasising that “the Job Summit can’t be an empty exercise,” the renowned economics expert recommends a minimum of $300 Billion be spent by the government to encourage job creation, with a focus on job tax credits and subsidies for companies that retain jobs. For a transcript of the interview, click here or watch video
This is part of a longer interview in which we discussed green jobs, Krugman’s impact on government policy, his future plans and what gives him that “missionary zeal.” Click here for Part Two on China and Climate Change. Check back soon for more interview segments on Fresh Dialogues.
The interview was recorded on November 12, 2009 at the Flint Center, De Anza College, Cupertino. Dr. Krugman was in Silicon Valley to deliver a lecture as part of the Foothill College Celebrity Forum Series.
I sat down with Pulitzer prize winning Tom Friedmanto discuss his book and the upcoming Climate Summitin Copenhagen. In this part of the interview, we discuss what we can learn from Denmark – dubbed the greenest country in the world; the role of Silicon Valley in energy technology innovation; and where he thinks the next Green Google will grow. Tom says emulation is more effective than compulsion in solving the climate crisis, so I asked him:
Do you think the Copenhagen Summit is a waste of time? (more…)
This is a transcript of Part Two of my interview with Bloom Energy CEO, KR Sridhar. The interview was recorded on September 30, 2009 at the Bloom Energy headquarters in Silicon Valley, California. To listen to the interview and read the original post, click here.
We join the conversation as we are discussing the pricing of the Bloom Box.
Alison van Diggelen: KR, thank you for joining me today on Fresh Dialogues.
KR Sridhar: You’re welcome.
Alison: I appreciate your taking the time. So let’s talk about how affordable it (the Bloom Box) might be…I’ve read that $10,000 is a target…
KR: Don’t use any numbers.
Alison: Is this all speculation?
KR: That’s all speculation. So all that I can simply tell you is: if it needs mass market adoption, it needs to be affordable. And affordability is already set in the marketplace because today you buy electrons and you pay a certain price. If I offer you all the advantages of the kind of device I’m talking about, and you have to pay the same price you’re paying your local utility, then it’s affordable to you. So that goal is there. Our goal is clearly to make it affordable; if it’s not affordable, it’ll be the niche market, it’ll be a Tesla…
Alison: Right. And your goal is to make it absolutely affordable?
Alison: A Honda Civic? I like that analogy. That’s great. Let’s talk about barriers to entry. You’re notoriously in stealth mode. Are there high barriers to entry to this? How many Ph.D.s do you have working on it?
KR: Absolutely – very high barriers to entry. The high barriers to entry come (from) – it’s a very complex interdisciplinary field; it requires knowledge not just in one area, in a significant number of engineering, science, material science disciplines…and the development of all the technology, the process know-how is fairly complex…and a significant amount of capital – and I can’t give you the number – that needs to be invested over a long period of time, to get it to where it needs to be. Those become the barriers to entry. But clearly, it’s a huge enough market that other people will try.
Alison: And how many Ph.D.s do you have on your team, working on this problem?
KR: Let’s say it’s in the hundred range.
Alison: It’s in the hundred? And I assume, this being Silicon Valley, people from around the world.
KR: Around the world.
Alison: You’re getting the best talent on this problem and they’re presumably all sworn to secrecy…
KR: They’re the best in what they do and that’s why they’re here.
Alison: You filed your first patent in 2003 and I understand there was one filed last year?
KR: Mmm-hmm.
Alison: Can you describe the trends from 2003 to now? You’re obviously a very patient man and you’ve talked about your motivations, but can you talk about the whole trajectory? In 2003, when you filed that patent, did you think that by September 2009, you’d be in production?
KR: We’d roughly laid out this timeline in our very first series of fundraising from our investors. For a project of this timescale, we’re probably within two, three quarters of the original projection…and again you need to understand that this is the kind of product that nobody has built before and an industry to support it doesn’t exist…So we’re not just building a company, we’re building all the support infrastructure that needs to be around us. So, given that caveat, if you accept that as the give-or-take, we’re on plan.
Alison: So there must be growing enthusiasm and excitement in this building?
KR: Absolutely. The big thing is the entire Bloom Team, from employees, to investors to board members to everybody else, are real believers in what we do and real believers in the mission of the company. So that alone creates the enthusiasm.
Alison: I bet. You’ve said ‘we want our products to speak before we speak.’ What do you mean by that?
KR: There’s been enough hype of people coming and saying ‘this is what we will do’ …a lot of them have not come to fruition…That doesn’t mean that they did something wrong. It’s just a very difficult problem to solve or somebody would have solved this a long time ago. And for us, we just didn’t want to add to that hype of coming and saying, ‘this is what it’ll do.’
We first wanted to be sure it works…It’s not just that it works, it can be made affordable. It can make a difference. You’re creating a business, you’re creating an industry, so it needs to work, it needs to be a quality product that has reliability, that people will buy. It needs to be the kind of product that makes a difference in somebody’s life to want to buy it. It can be…affordable – there’s a value proposition to it – and at that affordability rate, the business can be successful because it’s making a profit.
Alison: Well KR Sridhar, it’s been a pleasure. Thank you for joining me today on Fresh Dialogues.
KR: Thank you.
For more Fresh Dialogues with KR Sridhar, click here
For more Fresh Dialogues with Venture Capitalist, Vinod Khosla, click here
Bloom Energyhas been in stealth mode since 2003 and little has been released about the fuel cell company’s technology and timeline. KR Sridhar, CEO of Bloom Energy agreed to sit down with me to discuss the company’s technology and team. We explore the importance of the Bloom Box affordability; as well as the company’s timeline. KR also explains why he doesn’t want to add to the hypesurrounding the company. This is Part Two of my interview which was recorded on September 30, 2009. Here’s the transcript and check back next week for Tom Friedman’sviews on Bloom Energy
To check out the Part One post summaryclick here, and to read the Part One Transcriptclick here
This week, we feature an interview with Apple evangelist and venture capitalist at Garage Technology Ventures, Guy Kawasaki. He shares his candid thoughts on the venture capital industry; the fragile economy and why he sees light at the end of the tunnel.
On the stock market and VC investing
“If you are investing in two people in a garage today, it doesn’t matter what the Dow Jones Industrial Averageis at all…if you say ‘the market is down so I’m not going to invest in a startup today,’ there’s something ass backward about that. It matters what it (the stockmarket) is in five years.”
This is part of a longer interview in which we discussed green jobs, Krugman’s impact on government policy, his future plans and what gives him that “missionary zeal.” Click here for Part Two on China and Climate Change. Check back soon for more interview segments on Fresh Dialogues.
