Last week, I sat down with Emmett Carson, President and CEO of the Silicon Valley Community Foundation. In a wide ranging conversation on green jobs, the Obama White House, education and financial literacy, we focused in on the role of the $1.7 Billion Foundation in addressing the immediate job crisis in Silicon Valley. How should coalitions of green minded people come together to create a green jobs mecca in the Bay Area? How do you jump start a green jobs explosion? According to Emmett, it’s all about forging informed dialogues between powerful coalitions.
On Creating a Green Jobs Mecca
“There has to be a group of people who are going to make some strategic investments…There are coalitions of green folk who are already meeting… where government officials can help, where foundations folk can help and be attuned and listen to what they say they need and where there opportunities will be. So that you start to say to the community colleges, ‘here are the kinds of jobs to train people for.’ What are the jobs that are going to stay around for a ten year cycle? This is the more thoughtful, longer term thinking that we need all of our public leaders to engage in…if we’re really going to have that green jobs explosion.”
Earlier this year, I had the chance to turn the tables on celebrated Forum Host, Michael Krasny, and interview him for Fresh Dialogues. He was surprisingly candid about how how he fights feelings of inadequacy and is driven to prepare thoroughly for each interview. The focus of this segment is the environment and why he has cause for optimism. He explains why he regularly chooses green topics for Forum and sees organizations like Sustainable Silicon Valleyas providing good models for bringing businesses, government and NGOs together to create a greener future. (more…)
Our Green Mayor was in fine form at SD Forum’sVisionary Awards on June 25th. He made a convincing pitch about why innovators and visionaries should locate in San Jose. In this photo, he’s pointing out his Economic Development teamto the high profile crowd gathered in Atherton; but I think the subliminal message is: WE NEED YOU!
Chuck’s team is working hard to encourage innnovation in San Jose, yet San Jose didn’t make the top ten Green Cities in the U.S. this year, as ranked by Mother Nature Network. Why not? Are these other cities, like Portland (#1) and San Francisco (#2) really doing more, or are they just talking louder about their green achievements? Perhaps San Jose needs an ‘artist in residence at its recycling facilities’ like Mayor Newsom has in San Francisco?
In this Fresh Green Minute highlight, the mayor outlines why a little clean tech startup from, say Kansas, should relocate to San Jose.
In this interview, Mayor Chuck Reed, the Green Mayor, describes how the City of San Jose is helping clean tech startups and established companies grow and thrive in Silicon Valley. (more…)
A capacity crowd packed Sun Microsystem’s historic Santa Clara campus auditorium last Friday.
After introductions by hosts Susan Lucas Conwellof SDForum and Linda Holroydof FountainBlue, a rousing challenge to the green tech crowd came from Mayor Chuck Reed: “We want YOU to make us energy independent and pull us out of this recession!” Tall order, no pressure guys.
The Green Mayoremphasized the trillion dollar opportunity in the energy market and anticipates clean tech will receive between $40-$60 billion from President Obama’s stimulus package, most of which will benefit Silicon Valley. He underlined Silicon Valley’s reputation as the best place in the world to start and grow a business; and urged entrepreneurs to call him if they need land or buildings. The guy is serious and announced his number several times: (408) 535-4800.
The first panel “Where’s the Green in Clean?”assembled a group of top VCs: Laurie Yolerof Growth Point Technologies, Nancy Pfund– DBL Investors, Kjerstin Barley – GE Capital, and Stephen Eichenlaub -Intel Capital. Nancy Pfund addressed the issue of the price premium for clean tech products. She says some consumers are willing to pay a premium for efficiency improvements, but for a global thriving business, we need to get to parity with existing energy sources. Looking at the total cost of ownership (TCO) is key. ie a Tesla Roadster may cost a fortune to buy, but a “fill up” only costs $4.
Consumer sentiment is strongly in support of clean tech, says Laurie Yoler and cited Palo Alto where consumers were offered “green” electricity for a 15% premium. So far, the sign up rate is 60%. Of course, Palo Alto is hardly representative of the rest of the world, but what starts in Silicon Valley seldom stays in Silicon Valley.
The credit crunch is impacting investment activity especially for capital intensive solar comanies. Startups with smaller capital demands will do better, says Yoler and points out there’s a vibrant market for companies focused on energy efficiency: especially virtualization software and clean tech construction companies looking for $10 million/ round.
Someone had the audacity to ask what we can learn from the Europeans who invested heavily in clean tech, especially solar, over a decade ago. I look forward to discussing this issue further with Nancy Pfund at a later date.
Steve Eichenlaub emphasized the importance of keeping the green buzz going and credits the Obama administration for talking about the environment, global warming, energy independence and green tech almost every day since he took office. What a difference a Bush-less fortnight makes!
Check back soon for more on the conference from the Green Czars from Sun, HP, SAP, Intel and IBM
