By Alison van Diggelen, host of Fresh Dialogues
On this historic inauguration day – that most of us thought we’d never see – I was invited by the BBC to opine on Trump’s likely impact on the economy, Silicon Valley tech in particular. My remit: to balance some of the pro-Trump hoopla from other guests, businessmen from the U.K. and U.S. who seem to believe that he will “make America (and the UK) great again” overnight. You can listen to the BBC podcast here. Our conversation starts at 20:50.
Here’s a transcript of my conversation with the BBC’s Colletta Smith and Mickey Clark on the program “Wake Up To Money” (edited for length and clarity):
BBC’s Colletta Smith: Also joining us is Alison van Diggelen, a Silicon Valley journalist. Good morning Alison.
Alison van Diggelen: Good morning. Good to join you.
Colletta Smith: You’re in Silicon Valley where businesses have voiced quite a lot of concern about the incoming president. What are your feelings this morning, waking up in Silicon Valley ahead of what’s going to be such a momentous day?
Alison van Diggelen: It’s going to be a very historic day…But the fact is, over 140 tech leaders signed a letter saying Donald Trump is a danger to innovation* and as you know Silicon Valley is an innovation hub, it’s one of the engines of growth for the United States. So there’s a deep feeling of malaise and fear…but at the same time business leaders are pragmatic, they’ve accepted that he will be our president and there’s a “business as usual” mentality amidst that underlying feeling of fear and uncertainty.
*The exact words of the letter were: “Trump would be a disaster for innovation. His vision stands against the open exchange of ideas, free movement of people, and productive engagement with the outside world that is critical to our economy — and that provide the foundation for innovation and growth.”
Continue listening to the podcast
We also discuss Trump’s protectionist, anti-science, anti-environment stance, the fears of a trade war; his cabinet picks and his potential negative impact on jobs, especially clean tech jobs.
By Alison van Diggelen, host of Fresh Dialogues
Why should businesses even care about a healthy environment? That’s a fundamental issue for Yvon Chouinard, founder of Patagonia, the outdoor clothing company. Chouinard and Patagonia are respected by many environmentalists who credit them for putting this philosophy into practice:
“Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. Our mission is to use business to inspire and implement solutions to the environmental crisis” Yvon Chouinard, Patagonia
Chouinard is putting his money where his mouth is with a generous company “Earth Tax” devoted to environmental activism. He explained to me how he’s inspired young people and companies to protect the environment.
Nevertheless, Patagonia is arguably fighting a losing battle, especially at Christmas time, when rampant consumerism is in full swing. Here’s my latest BBC report that explores the contrast between Patagonia’s priorities and that of Silicon Valley shoppers who just want “more stuff” and wouldn’t dream of being seen twice in the same dress (dahling!)
This week, as the pro-business, “to hell with the environment” Trump administration prepares to take power, I plan to launch a new series of interviews. My aim is to profile leaders and organizations that are making the environment and climate change action a priority; and are standing up to Trump’s anti-science, anti-environment recklessness.
My report aired on BBC Business Matters on December 23rd. The segment starts at 16:00 on the BBC podcast.
Here’s a transcript of the segment (edited for length and clarity) and a longer version of the report:
BBC Host, Roger Hearing: Alison, I know you’ve been looking at all this…the commercialization of Christmas…I imagine where you are in California, there are a lot of people being pushed into buying things they might not want to? I gather you’ve been investigating…
Alison van Diggelen: Absolutely. I had a rare interview with Yvon Chouinard…he’s the founder of Patagonia, the sustainable outdoor clothing company and is revered by many environmentalists. Chouinard explained to me why his company wants to minimize its impact on the environment and inspire other businesses to do the same. I visited one of Silicon Valley’s busiest malls to see if this green message is resonating with consumers.
[Music: Walking in a Winter Wonderland at Valley Fair Mall]
Alison van Diggelen: I’m here in the mall and there’s a tangible sense of stress as Christmas fast approaches. Shoppers crowd their favorite stores, cell phone lists in one hand, fistfuls of bags in the other. Exhausted mothers and fathers are pushing prams, groups of teenagers maraud the aisles, laughing and posing for photos.
I’m right by the “North Pole” and Santa is waving to wide-eyed children, surrounded by about a dozen Christmas trees with twinkling lights and red baubles. A baby took one look at Santa and started crying. There’s a sickly sweet smell of cinnamon and pumpkin spice in the air. People are looking for bargains: quantity not quality. For many shoppers, “the environment” is the last thing on their minds.
Eggnog gal: There are a little bit of Grinches…but that comes with Christmas. They’re very angry and hostile and they just want to get in the mall, get everything they want and leave. Maybe it’s just the crowds, the financial burden. Maybe they’re just not in the holiday spirit this year.
Young mom: My son’s closet looks like Beyonce’s…it just has so much clothing in it. I love children’s clothing and I buy him so so much. He’s two and a half and he’s so cute! [laughter]
Teen: I just feel like, if I wear a dress once, people see me wear it, like I’d rather have a new dress…something else people can see me in. I’d rather have more stuff than just like one really expensive thing.
Alison van Diggelen: This “wear once” mentality is abhorrent to Yvon Chouinard, who’s notorious for wearing the same flannel shirt for over 20 years. His company, Patagonia is known for its sustainable outdoor clothing. As a founding member of the “One Percent for the Planet” organization, it donates one percent of its sales (not just profits) to environmental causes.
Alison van Diggelen: You’ve impacted so many businesses. Steve Jobs once called you to “green” Apple?
Yvon Chouinard: We’re influencing small companies, not large companies. A lot of the green stuff is green washing.
Alison van Diggelen: Do you feel Apple’s efforts are green washing?
Yvon Chouinard: Absolutely – it’s like that with every large corporation. They’ll pick the low hanging fruit, but when it starts getting a little bit tougher…They’ll do the things that turn into more profits, but when you really have to knuckle down and be truly responsible, they’re not going to do it.
Alison van Diggelen: What do you feel has been your biggest influence in greening the world? The business or consumer side?
Yvon Chouinard: Young people. I wrote this book “Let my people go surfing” that has gone around in nine languages and that has influenced a lot of young people and small companies are really paying attention. The idea of changing large corporations is pretty naive of me.
Alison van Diggelen: I spoke with Jesse Simons of the Sierra Club, an environmental group founded by Scottish naturalist John Muir. He praises Patagonia’s eco leadership but feels it could do more…
Jesse Simons: I’d like to see Patagonia go “all in” on their work on clean energy (and follow Apple’s lead by) committing to 100% clean energy and doing it all the way up the supply chain to ensure that every piece of clothing, zippers, everything are coming from a manufacturing site powered by the wind, the sun and the earth.
Alison van Diggelen: Gary Cook at Greenpeace credits Patagonia’s efforts against our “throw away culture” with its “don’t buy this jacket” campaign and its repair and recycling services. But he points to the company’s continued use of toxic chemicals and he’d like to see them eliminated from its supply chain.
Although Patagonia is seen to be raising the bar on corporate sustainability practices, its prices are out of reach for many consumers. Back at the mall, I spoke with another bargain hunter…
Diana V: We went to check out the Patagonia store in Reno, Nevada and couldn’t find anything for under $100, so we left…We’re just being very cautious right now with our money. Waiting to see what happens with our economy and our national political situation.
End of Report
This part of our interview didn’t make the final cut:
On Patagonia doing more
Sierra Club’s Jesse Simons: I’d like to see them (Patagonia) work with other outdoor industry brands to show them how it actually makes biz sense to stand up to bad trade deals. It would be great to see them take their leadership and use it to get other companies to similarly pay a living wage, take care of the environment in countries where they’re manufacturing their goods, so that they can feel good about saying no to bad trade deals.
Chouinard talks on Earth Tax, Agriculture and Death (I’ll post the full interview here soon for your listening pleasure)
A: Tell me about your trip to Scotland in 1970 – why was that the inspiration for Patagonia clothing?
Y: I was in business of making climbing equipment. I came to Scotland to climb Ben Nevis and saw a rugby shirt in Dept store in Edinburgh. At that time, active sportswear was basically grey flannel sweatshirts, pants. Men didn’t wear colorful sports clothes. It had a blue body, yellow stripes. I was wearing it around Yosemite, everyone said “Woah!” A light went off…I imported a few…I said, maybe I’ll get into the clothing business.
A: Tell me about that 1% for the planet? An earth tax?
Y: Your typical large corporation is out to make as much money as they can for the shareholders. And what the shareholders do with their profits is their biz. We believe it should be done in the business as well.
I believe in taxes. Especially the kind of taxes where you get to decide where the money goes. So we just tax ourselves 1% of our sales – not our profits – 1% of revenue given away to 900 different small activist organizations working to save our planet.
A: Some people say there’s a conflict here: you are an environmental company. You’re saying: save the planet but at the same time, you’re saying: buy our products. You have to make your products, you have to sell your products. You have to make a profit in order to stay in business. Otherwise you go belly up. So talk about that conflict between being a company, a business and doing good for the planet.
Y: Well, to put a spin on it. I’d say buying a jacket from us causes less harm to the environment than buying a jacket from another company that doesn’t put all the thought and processes causing the least amount of harm. For instance, we only use organically grown cotton. That’s fine. Growing cotton organically causes less harm but it doesn’t do the world any good. It still causes the world a lot of harm. That’s why I decided to go into the food business. I want to go beyond organic foods, organic cotton to what’s called regenerative agriculture. The difference is, regenerative agriculture builds soil and captures carbon. And so now I have to go to my cotton farmers – who supply us with cotton – and say: you can’t plow any more because every time you plow, it releases all the carbon you’ve captured back into the air. So agriculture is one of the biggest causes of global warming so it’s probably the biggest thing we can do to save this planet.
A: So is that going to be a major focus for Patagonia?
Y: It’s a major focus for me, that’s for sure. I’m really excited about this. I think it’s our only hope to regulate the climate. We’re not going to do it any other way. Agriculture has a chance of sequestering so much carbon out of the air through changing our grazing practices and our farming practices; and basically going back to the old way of doing things. And that’s what gets me excited.
A: Tell me about the long term future. How are you going to make sure, beyond your lifetime, that Patagonia keeps the environment central to its mission.
Y: We’ve become a B-corporation company. That’s different than a regular corporation. In a B-corporation you can put down what your values are and they have to be values that are good for the planet, good for society. So the way the law states: if I die tomorrow, the stock is in a trust and this trust would have 8 years to divest 80% of that because the law doesn’t want you to have all your stock, your foundation have all your stock in one corporation. (In) a B-corp you wouldn’t necessarily have to do that and we wouldn’t have to sell to the highest bidder which would be to go public. All the laws force you to go public, pretty much…we wouldn’t have to do that
A: But would it keep the environment central to its mission?
Y: That’s part of the values that we’ve inculcated in our charter, under being a B-corporation.
A: Will your son or daughter stay at the helm?
Y: I don’t know…I have no idea what’s going to happen after I’m dead.
A: Are you grooming them to do so?
Y: Yeah, they are slowly taking over more responsibility, absolutely. My daughter is head of sportswear design right now and my son is on the board. They both have the same values that my wife and I have.
A: One last question: going back to Scotland – John Muir, I know he’s been an inspiration to you. Do you have a favorite quote or inspiration from him?
Y: (laughter) When I was a climber, it was John Muir and Emerson, Thoreau and the transcendentalists, philosophers which had a different attitude to climbing mountains than say the Europeans did, which was to conquer the mountains; and our attitude was you climb them and leave no trace of having been there.
By Alison van Diggelen, host of Fresh Dialogues
This evening, I dashed up to Stanford University to take part in a live discussion on the BBC World Service about last night’s Presidential Election Debate. I intended to recount the cautionary tale of Brexit, when all the pollsters got it wrong; and the many reasons why Trump would be a dangerous president, and bad for women and minorities. But in the end, technical difficulties prevented me from joining the show immediately. My fellow panelist, Madhavan Narayanan, an editor and columnist from New Delhi, India contributed this powerful insight, “It’s not Trump vs Clinton, it’s Trump vs Democracy.”
When we did eventually connect on the ISDN line, I had about 30 seconds to share my thoughts, so I just had to cut to the chase. As it turned out, my remarks were echoed by President Obama, just seconds later. How validating is that?
Listen to the podcast at the BBC’s Business Matters. My contribution starts at 10:10
Here’s a transcript of this segment, edited for length and clarity”
BBC Host, Roger Hearing: Alison, are you with us? We were about to pass on to the news headlines, but I must get your thoughts on the debate last night…where do you think it all leaves the election?
Alison van Diggelen: I think Donald Trump is basically threatening anarchy. He’s just whipping up his supporters and they’re face down in his Kool-Aid. It’s very dangerous. He’s a dangerous candidate and he’s stirring up division and xenophobia.
Roger Hearing: It looks as if the election – some say now – is almost in the bag for Hillary. We’ll see if that actually happens. It’s still almost three weeks to go. Let’s get up to date with the latest headlines with Eileen McEwan
Ilene McEwan: President Obama has described claims by Donald Trump that the US Election is being rigged as dangerous and corrosive to democracy. Mr Obama accused the Republican candidate of sewing the seeds of doubt about the legitimacy of the election without a shred of evidence of electoral fraud….
Live from Las Vegas
To hear an excellent report about the debate – and the Brexit angle – by the BBC’s North American Editor, Jon Sopel, listen to the podcast at 27:00
Are we going to Mars to be useful?
We also discussed the case for space exploration, Elon Musk’s mission to Mars and the technical breakthroughs that the public and private race to space has produced. Listen at 47:00
NB: As with all my BBC Dialogues and Reports at Fresh Dialogues, the copyright of this audio report remains with the BBC.
By Alison van Diggelen, host of Fresh Dialogues
In 1996, space enthusiast, Peter Diamandis announced the $10 Million XPrize for the first private spaceship to fly 100 kilometers into space. The only problem was: he didn’t have $10 Million, not even close! Nevertheless, his audacious challenge inspired dozens of teams all over the world to compete and he did eventually find a sponsor…and a winning team. The dramatic story that helped jumpstart the private space race is told in Julian Guthrie’s new book “How to Make a Spaceship” which comes out on September 20th. The book has a foreword by Virgin’s Richard Branson and afterword by superstar scientist, Stephen Hawking.
I interviewed Julian and Peter at the Singularity University Summit and they shared their unique insights into the band of renegades who finally succeeded in winning the XPrize. Peter talked about how he was inspired by Charles Lindbergh’s historic transatlantic flight to win a $25,000 prize. Today, this original XPrize has spawned many others. Over $80 Million in XPrizes continue to drive tech innovation in energy, education, medicine and space exploration.
“This incentive challenge really touched a nerve globally and brought out this entrepreneurial spirit internationally. You had people taking big risks and sacrificing a huge amount…They were fueled by their own passions and obsessions, and dismissed their own fears and naysayers. There’s a lot of bravery in what was done.” Author Julian Guthrie
Last week, the BBC’s Tech Tent aired my interview with Peter. Listen to the podcast excerpt:
Backstage with Julian Guthrie, author of “How to Make a Spaceship”
Here’s a transcript of the introduction and report:
BBC’s Rory Cellan-Jones: It’s 20 years since a space-obsessed entrepreneur called Peter Diamandis launched a $10M to stimulate private space flight. The XPrize spurred dozens of teams around the world to compete for the money and the glory and today the private space industry is one of the most exciting – and risky – sectors of tech innovation. This whole story is told in “How to Make a Spaceship” published later this month.
We asked the Silicon Valley journalist, Alison van Diggelen, to interview Peter Diamandis. He told her why he’s glad Virgin’s Richard Branson turned him down as a sponsor for the first XPrize.
Peter Diamandis: I pitched Richard (Branson) twice. I thought he was the perfect person to do this…The fact that he didn’t fund it and make it the Virgin XPrize, which could’ve been a cool name, led him to the point that when the $10M Ansari XPrize was ultimately won, Richard came in and bought the rights to the winning technology to create Virgin Galactic. So instead of spending $10 million on the prize purse, he spent quarter of a billion dollars developing Virgin Galactic….which I was very happy about.
Alison van Diggelen: Let’s talk about the Cambridge physicist, Stephen Hawking. He wrote (in) the afterword for your book: “The human race has no future if it doesn’t go to space.” Can you explain what he meant by that?
Peter Diamandis: I had a chance to meet Prof Hawking through the XPrize. We’re actually working right now on an ALS XPrize…. When I met him back in 2007 I invited him to fly on a zero G flight. It was amazing to give the world’s expert on gravity the experience of zero gravity…He was asked why he was doing something kind of risky…for someone in a wheelchair…that frail, it could be dangerous.
“I want to promote space travel… If the human race doesn’t go into space, we don’t have a future.” Stephen Hawking
His concerns are the existential threats of nuclear war, killer virus, asteroid impact…I’m an optimistic guy. I think we have a bigger future if we go into space. The concept that Richard Branson, Elon Musk, Larry Page, Stephen Hawking, myself…that we talk about is the notion that: It’s time to make the earth a multi-planetary species…that we can back-up the biosphere. We have the ability to take all the knowledge, all of the genomes on this planet…and to take all the eggs out of one basket…
Alison van Diggelen: And talk about the technology. Some are saying: OK the private sector has entered the space race but we’re not any further forward than when man landed on the moon with NASA (Apollo missions). Talk about how the technology has changed with the private sector on a much more limited budget and a faster timetable.
Peter Diamandis: It’s astounding how fast the technology has changed. It’s night and day. It doesn’t come out of the large industrial military complex, which is risk averse, it comes out of an entrepreneurial mindset that’s willing to do something completely different. I give credit to Elon Musk and a team at SpaceX. They’ve pulled off the impossible. They’ve built the Falcon 9 launch vehicle which has a fully reusable first stage which could drop the cost of launching satellites into space by a factor of 5.
There’s sensors on board, there’s 3D printing engines on the vehicle. You’re mass manufacturing everything in house. You’re using the latest materials, machine learning, and AI protocols for design. You’re able to create a vehicle that was never heretofore possible.
This is for me is the most exciting time ever to be alive.
Bonus Material (these make the final cut)
Alison van Diggelen: Instead of thinking out of the box, you’re saying you should “think in a small box.” Explain that rationale.
Peter Diamandis: In Julian Guthrie’s book “How to make a spaceship” I demonstrate this. I said: This competition is over on Dec 31 2004. It’s not any spaceship to any altitude. It’s 3 people to 100km. You have to land and in two weeks do it again.
When you’re able to constrain the problem that’s when people can innovate. It gives them the ability to throw out all old ways of thinking and really innovate with something new.
Alison van Diggelen: What stimulated all this spaceship innovation?
Julian Guthrie: Innovations came from very unexpected places: entrepreneurs…these scrappy teams. Small teams can do big things and in this case they can make history. They have the ability to fail and then to move forward very quickly, and test new things. You’re not dealing with bureaucratic nightmares. You’re iterating – which is the key to success – that rapid pivoting led to a new iteration of (spaceship) design.
Alison van Diggelen: Steve Bennett (the UK rocket builder) talked about the “American mindset” of dream big. After all your book research, do you believe this mindset is exclusively American?
Julian Guthrie: What Steve Bennet is doing in the UK and telling kids: think big, follow your dreams, whatever your spaceship is, make it happen, is great! But I think there is a uniquely American quality to rolling up your sleeves…there is an American bootstrap mentality. This is the epicenter of that “ anything is possible ” mentality.
Find out more at Fresh Dialogues
My interview with Elon Musk re SpaceX
“I always thought that we’d make much more progress in space…and it just didn’t happen…it was really disappointing, so I was really quite bothered by it. So when we went to the moon, we were supposed to have a base on the moon, we were supposed to send people to Mars and that stuff just didn’t happen. We went backwards. I thought, well maybe it’s a question of there not being enough intention or ‘will’ to do this. This was a wrong assumption. That’s the reason for the greenhouse idea…if there could be a small philanthropic mission to Mars…a small greenhouse with seeds and dehydrated nutrients, you’d have this great shot of a little greenhouse with little green plants on a red background. I thought that would get people excited…you have to imagine the money shot. I thought this would result in a bigger budget for NASA and then we could resume the journey…” Elon Musk
By Alison van Diggelen, host of Fresh Dialogues
What’s it like to be a black female CEO in Silicon Valley? How should you handle a powerful backlash when your company does a major pivot? I explored both issues with TaskRabbit CEO, Stacy Brown Philpot and my interview aired last night on the BBC World Service program Business Matters.
BBC host Roger Hearing, Seoul Bureau Chief for the Economist Stephanie Studer and I had a lively conversation about the gig economy, as well as fashion fumbles (like cargo shorts) and cool alternatives (like utility kilts).
Listen to the podcast at the BBC (Episode titled: Bank of England Lowers Interest Rates): TaskRabbit segment begins at 26:46
Or listen to the TaskRabbit segment below:
Here’s a transcript of our conversation (edited for length and clarity)
Roger Hearing: Alison, I know you’ve been looking into something that is a strange concept: the gig economy. Tell us, what is the gig economy?
Alison van Diggelen: It’s been borrowed from the music industry, Roger. Workers who work in the gig economy don’t have regular full time work, but work in “gigs” like at Uber, Lyft, AirBnB, Etsy, Upwork and TaskRabbit. I’ve been speaking with Stacy Brown-Philpot. She’s the CEO of TaskRabbit. It’s a website and app that matches job seekers with jobs – like house cleaning, shopping, delivery and handyman jobs.
It was founded in 2008 and was one of the first companies in the gig economy. Stacy told me how the company launched its international operation in London in 2012, and it did a pivot. It changed its “bidding for a job” model to a “direct hire” approach. This was a huge success in London but when they tried it back in the United States, they faced a severe backlash from contractors here. Yet, they stuck to their guns and last year the business grew 400%.
I first asked Stacy what advice she would give to other businesses about staying the course, when they try to pivot and face similar challenges.
Stacy Brown-Philpot: Know exactly what it is that you are focused on and don’t lose track of that. Stay laser-ly focused on what that goal is…despite the noise that comes into the market place, stay focused and believe more than anyone else and you can get there.
Alison van Diggelen: There are a lot of critics of the on-demand economy saying that it doesn’t offer a living wage, benefits to workers…this whole “Uber issue” of independent contractors not employees…Can you give me your perspective?
Stacy Brown-Philpot: Our Taskers are independent contractors – they can work in a flexible way and that is the No.1 reason why they stay. We have a very low churn: 10%. The flexibility that we’re able to offer our Taskers is unparalleled and necessary.
What needs to happen is that the regulations and policy has to change…to support the sharing economy. When you look at structures we’re working under…these were created in the 1900’s and they no longer apply…we need something that adapts to the technology-enabled businesses that we operate under today.
Alison van Diggelen: What specifically would you like to see as far as regulation change?
Stacy Brown-Philpot: One of the tradeoffs we face is the ability to offer training and more transferable skills to our taskers…We’d love to see regulations evolve to support that. We’d also love to see opportunities to access healthcare and retirement.
We empowered this community to create a social safety net for Taskers who really want the flexibility to work in a meaningful way, so we have a responsibility to also partner with them to do other things like have health care and retirement savings.
Alison van Diggelen: Let’s talk about diversity – you’re a rare person, you’re black… you’re a female CEO in Silicon Valley. Talk about the pros and cons of that.
Stacy Brown-Philpot: The pro is that I stand out…whenever I walk into a room and try to meet somebody…I say: trust me, you’ll find me…you’ll see who I am. (laughter)
But the con is that I stand out. Sometimes I look around and wish there were more people who look like me. At TaskRabbit over 58% of our staff are women, we have 11% African Americans – It’s a stated goal to increase those numbers. I feel a responsibility – just to feel more welcome wherever I go – to increase those numbers, and encourage everybody in our industry – not just for the sharing economy – but the tech industry overall to do the same.
Alison van Diggelen: What specifically do you do?
Stacy Brown-Philpot: We have goals around targets that we measure in hiring, so whenever we bring someone in that we want to hire, we want to make sure that population of people we’re interviewing is a diverse population of people. We also do things culturally in terms of our off-sites and events to make sure everybody can bring their whole selves to work because many of our new hires come from referrals….if you feel you can bring your whole self to work and bring someone who’s different and they be a great candidate for the company. (Brown Philpot also told me TaskRabbit has teamed with the Congressional Black Caucus to help increase the company’s diversity.)
Alison van Diggelen: Talk about your wildest dreams for where TaskRabbit can be in 5-10 years?
Stacy Brown-Philpot: Task Rabbit should exist everywhere in the world. We’re creating everyday work for everyday people – this is a phenomenon that is global and so I want to be global as a company. Millions of families are time starved, countless people are looking to find work, and they’re looking for an opportunity for growth and creating a meaningful income. That’s an economic responsibility that we take seriously. We’re shaping the future of work.
Roger Hearing: Does it change the future of work? These kinds of companies: Uber, Etsy etc?
Alison van Diggelen: There’s a lot of anecdotal evidence… and according to the US Census, the gig economy was the fastest growing employment sector last year. A study by Intuit predicted that by 2020, 40% of American workers will be these independent contractors – it’s currently about 30% – and this will have knock-on effects. Here in the U.S. we don’t have a national health service so these people working these gig economy jobs don’t have health benefits through their employment, so there are things that will have to change.
Roger Hearing: It hasn’t all been roses, as you alluded to in the interview. There was a revolt against TaskRabbit. Tell us more about that…
Alison van Diggelen: They originally had a bidding process and the Taskers felt they had more control that way. After trying out this new on-demand service they got a huge backlash. They learned a lot of lessons -one of which was: you can’t overdo the communications. A lot of people didn’t understand the changes. Stacy Brown Philpot worked previously at Google for almost 10 years and she used her product experience there to stay the course. She recalled when a new version of Gmail came out, people hated it and hated Google for introducing it…People are opposed to change she found.
In the end, they’re saying the Taskers benefited and TaskRabbit benefited and it was a win win. It was a vocal minority who opposed the change.
Continue listening for more discussion…
The Economist’s Stephanie Studer explains why Uber was effectively banned in South Korea and why gig economy companies like TaskRabbit may face cultural and other challenges if they try to launch in the region. We also discussed trust and safety issues; and what TaskRabbit is doing to ensure Taskers are trustworthy and reliable.
And finally, Roger Hearing explored the business fashion trends in London, Silicon Valley and Seoul and was surprised to learn about the popularity of the utility kilt here in the San Francisco Bay Area.
Find out more
Meet more strong female leaders like Instagram COO Marne Levine and Wholly H2O’s Elizabeth Dougherty from our Fresh Dialogues Inspiring Women Series