Anticipation is building that El Nino will bring much needed relief to drought stricken California this winter. But will it end the drought? And how will it impact the Golden State’s impressive drive to conserve water?
In my recent report for the BBC’s Business Matters, I explored the, um, creative ways in which the water conservation message is being spread and how things might change when the deluge arrives.
However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis. Gary Kremen, Chairman Santa Clara Valley Water District
The report aired on the BBC World Service last Thursday (Listen from 16:45 in the podcast). Here’s the original report and a transcript of the program, edited for length and clarity.
Fergus Nicoll: The last month has seen some pretty freaky extremes of weather across the U.S. We reported on the drought in California and the flooding in South Carolina…bursting dams that have been caused by torrential rain in different parts of the state. Well maybe California can expect more of the South Carolina treatment?
I’m going to bring in Alison van Diggelen of Fresh Dialogues for more on this. Set the scene for us…it seems, partially at least, down to El Nino?
Alison van Diggelen: Absolutely. The experts have called it a “Godzilla” El Nino. An enormous one is building in the Pacific right now and experts are predicting record breaking rainfall this winter. As most people probably know, we’re in our fourth year of drought (in California) and things are getting pretty desperate. But people have been pretty good about water conservation…so I wanted to explore how authorities are getting this water conservation message out and how things might change, once the rain does start falling.
I interviewed Elizabeth Dougherty. She’s the founder of Wholly H20, a nonprofit in Oakland that wants to make water conservation, as she calls it, “hip and sexy.” She says it’s not a supply issue but has to do with our relationship with water.
Here’s the piece:
Ambi: Sound of bucket being put in shower, tap turning on…water running, shower hitting tub
Dougherty: I keep a bucket in the shower…you can use that water to flush the toilet, water your outside plants, give water to your animals….
“Extreme water saver” Dr. Elizabeth Dougherty says her phone has been ringing off the hook with people looking for rainwater harvesting and graywater systems for their homes. Her California non-profit “Wholly H20” aims to make water conservation “hip and sexy.” Dougherty, an anthropologist, wants us to explore our relationship with water.
Ambi: Sound of running water in sink…
Dougherty: The water crisis in California, the world, is not a crisis of supply; it’s a crisis of connection. We are so disconnected from water, we don’t even know where our water comes from, how much we use every day.
And this crisis has produced fertile ground for water and landscape consultants. Water maybe scarce in CA, but it’s boom time for water related “green jobs.”
Dougherty argues that it’s normal to ask: where does my food come from? The energy for my home? So why not ask: where does your water come from? What’s “on tap” in your home?
Dougherty: We want the hipsters in Downtown Oakland to be thinking water conservation: Wow, hey….so where do you get your water?
This Fall, Wholly H2O is partnering with Burning Man artists on community interactive water features; and is launching a series of crowd-funded video shorts to get the message out via social media. Dougherty has Hollywood connections and hopes to get “green” celebrities like Leonardo DiCaprio, Matt Damon and Gwyneth Paltrow to take part. Is California’s Governor on her list?
Dougherty: (CA Gov) Jerry Brown skips a shower for the day. I’m thrilled, I’m glad. Would I hold him out as one of my hip and sexy people? No I wouldn’t. I’d like to see Batman…how about Michael Keaton? Let’s see you bucket your heat-up water from your shower and dump it in your garden!
Dougherty’s mission to make water conservation hip and sexy has been adopted by the San Francisco Public Utility Commission. Here’s one of their video ads:
SFPUC Video: (Sultry baritone like Barry White, sound of tap running) Conservation can feel, ohhhh, so right. Turn off the faucet while soaking those…oh so dirty…hands. Get some efficient fixtures for your kitchen and bathrooms…screw them on…yeah! Beat the drought. Hetch Hetchy water is too good to waste.
This summer, the commission spent $300,000 on billboard ads with provocative demands like “Go full frontal, upgrade your washer!” and “Nozzle your hose, limit outdoor watering.”
Love them or hate them, the water conservation message is sinking in. In July, Californians reduced their water consumption by over 30% (compared to 2013 levels) in response to a state mandated reduction of 25%. But with dramatic El Nino conditions building in the Pacific and predictions of an unprecedented deluge of rain hitting drought-starved California this winter, will the “save water” mantra evaporate as the first raindrops fall?
Kremen: Water districts are conservative. We have to assume it’s not going to happen. We have a comprehensive education enforcement campaign to make sure one raindrop doesn’t cure the drought. The good news is people in Santa Clara Valley are pretty educated, they can hold two thoughts at the same time: we’re in a drought, you have to conserve, and you have to prepare for flash floods.
What does he think of SF’s sexy water conservation efforts?
Kremen: However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis.
Kremen: What climate change could mean to us is more volatility: more floods, more droughts.
I ask Wholly Water’s Dougherty what one thing we all can do to end the water crisis. Her answer is surprising. She’s not pushing low-flow toilets, rain barrels or graywater systems…instead she says:
Dougherty: Go and sit next to a river and not talk, but simply watch the river for half an hour.
For Dougherty, the anthropologist, it’s all about strengthening our connection with water and thinking of that river every time you turn on the tap.
Ambi: sound of tap going on, water hitting sink.
Fergus Nicoll: Very nice piece, Alison. Thank you.
It’s going to be a bit of a culture shock if California goes from drought to heavy rain?
Alison van Diggelen: Yes, it’s going to be a major shocker, but as Gary Kremen from the Water District says, they can’t rely on the El Nino conditions coming. It’s been predicted before and it didn’t materialize, so we may get floods but they’ve got to store that water and make sure that it’s available for future years.
Fergus Nicoll: All options still to be considered. Great to have you with us.
California’s worse drought in decades has spurred everyone to pay close attention to their water use. Farmers are especially thirsty for water saving ideas, so it’s a sector ripe for innovative Ag Tech solutions. On July 10th, I joined Fergus Nicoll of the BBC’s Business Matters to discuss the challenges and opportunities the drought has created. The program also featured an interview I did with California State Water Resources Control Board member Dorene D’Adamo.
Check out the extended transcript of our interview below, in which D’Adamo shares some tips for Ag Tech entrepreneurs. Number one: Get your hands dirty on the farm, talk to farmers…
Photo caption (above): Alison van Diggelen interviews avocado farmer and drone entrepreneur Jon Tull of Farm Solutions at the Silicon Valley AgTech Conference, May 2015)
Fergus Nicoll: Let’s talk about drought. We’re what…three years now into this prolonged drought in California, Alison?
Alison van Diggelen: This is the 4th year now.
Fergus Nicholl: So what are new incentives that (CA Governor) Jerry Brown has come up with?
Alison van Diggelen: Last April, Jerry Brown made his historic executive order. He mandated a reduction for residential consumers: they have to reduce on average 25% of their water use. He’s carrying a big stick on this. He has the ability to fine water districts up to $10,000 a day and allow water districts to charge surcharges for people who’re not reducing. It really is biting…
Fergus Nicholl: This is being measured presumably?
Alison van Diggelen: This is being measured and in May, Californians were patting themselves on the back…it was just released a couple of weeks ago that in May we actually reduced on average, 29%. So we’re getting there, but depending on which city you look at, some are reducing by up to 40% and some are not doing their fair share, so there is still some rankling.
Fergus Nicholl: So what happens with that? Is it public naming and shaming if you don’t get to 25%?
Alison van Diggelen: Absolutely. Drought shaming is going on and basically, they’re using the price mechanism. People are going to see it on their monthly or bi-monthly water bills and they’re going to feel the pain of using too much water.
Fergus Nicholl: I told you about Alison’s interviews on Fresh Dialogues… Let’s hear from the California State Water Resources Control Board. This board reports directly to the Governor and we’re going to hear from (board member) Dorene D’Adamo.
WHY THIS DROUGHT IS DIFFERENT
Dorene D’Adamo: We’re currently in our third year of drought and it is a very serious situation. We’ve had back to back dry years and of course the soil in many areas of the state is very dry and in addition, we’ve had a very low, dismal snow pack. In fact less than 5% (of the average) snowpack.
We also have a different situation than last time we had a serious drought, which was 1977. Our State has grown in population significantly. We also have a hardened demand (for water) because we have a lot of permanent crops that have been planted (e.g. fruit and nut trees). We also have a healthy respect for the environment, so we have redirected some of our supplies to environmental protection, to protect fish and wildlife.
Alison van Diggelen: What do you say to people who complain – urban dwellers – who complain that farmers are using 80% of the (State’s) water…we’re having to cut back and not water our lawns etc.?
Dorene D’Adamo: Well, we all need to be part of the solution and without a doubt, agriculture has vastly improved its irrigation efficiency over the last decades but it’s possible for them to do more and it’s also possible for the urban sector to do more. This 80% of agriculture supply…others will say it’s 40%. The number is probably not as important as is the fact that we all have to do our fair share. Agriculture and urban dwellers can do more which is why we recently called up on implementing the Governor’s Executive Order that Californians state-wide reduce their use by 25% for urban uses.
ADVICE FOR ENTREPRENEURS
Alison van Diggelen: We’re here in Silicon Valley, and of course it’s full of entrepreneurs with lots of hot tech ideas. Are there any particular tech ideas you’ve seen today…and can you comment on drones?
Dorene D’Adamo: Now that we have this new groundwater legislation in California, local entities will be called upon to put together a groundwater sustainability plan…to determine how much is being taken out of their aquifers, going into their aquifers. The question I have for this (AgTech) group is this: What technology…satellite or drone technology can be used?
Alison van Diggelen: Were there any other technologies you saw here that you feel have potential?
Dorene D’Adamo: What we’re looking for is assistance with monitoring…groundwater, contaminants, and also monitoring (water) use. There’s so much the Silicon Valley has to offer not just in terms of monitoring but data…putting together the data and the analysis. And I would encourage this industry to be looking at water supply and water quality much in the way they have in the energy sector. We have gone a long way addressing the greenhouse gas emission targets in California, in large part because of the innovative ideas that have come from Silicon Valley. This (water) area is ripe for investment and if we saw the investment in water quality and supply that we have did in the air quality and energy sector, in years to come, we’d see a huge improvement in both areas.
Alison van Diggelen: For young entrepreneurs who have ideas…what advice would you give them for making their idea a reality?
Dorene D’Adamo: Get out on the farm, get your hands dirty…go out and meet with farmers; learn from them directly as to the challenges they face. Even when there are these smart systems (soil probes, precision irrigation etc) implemented on farms, sometimes they’re not used properly, so I think the tech industry needs to better understand the needs of the farmer and that would help them put systems in place that would be used effectively.
Hillary Clinton came to Silicon Valley last week and the women-in-tech community gave her a warm welcome. Her message of inclusivity, diversity and wage equality in Silicon Valley earned a standing ovation from the gathering of over 5,000 women from the worlds of tech, media and fashion. On Friday, I reported on Hillary’s speech and the drive to increase the number of women in tech for the BBC World Service programme, Business Matters. It starts at 37:10 on the BBC podcast and below.
Here is a transcript of my conversation with BBC host, Dominic Laurie. It has been edited for length and clarity.
Laurie: Alison…you’ve been at a conference…the Lead On Watermark Conference in Silicon Valley, part of the drive to achieve more diversity in the tech industry. The thing is, when I think of some of the big tech companies that have really made global success, there is quite a lot of diversity in those companies, so what’s the problem?
van Diggelen: Well, the problem is: the stats are not echoing what you just said. 11% of executives in Silicon Valley are women, 20% of software developers overall are women. You’re in the minority if you’re a woman in tech.
Laurie: Are you talking about gender diversity, rather than ethnic diversity?
van Diggelen: Ethnic diversity is even worse. The stats for Google are: 1% of their employee workforce is black…17% is female, 83% male. So yes, it’s pretty dire.
At this conference, the energy was high. It was electrifying actually. 5000 female executives gathered in Silicon Valley, from the worlds of tech, media and fashion. We had keynotes including Hillary Clinton, Diane von Furstenberg, Jill Abramson, Brene Brown, as well as tech luminaries like Renee James of Intel…I have a clip from Hillary’s speech where she outlined the challenges women face in the tech industry and why this is important for the wider economy, to get more women in tech.
Clinton: Inclusivity is more than a buzz word or a box to check. It is a recipe for success in the 21st Century. Bringing different perspectives and life experiences into corporate offices, engineering labs and venture funds is likely to bring fresh ideas and higher revenues. And in our increasingly multicultural country, in our increasingly interdependent world, building a more diverse talent pool can’t be just a nice to do for business, it has to be a must do.
It is still shocking: the numbers are sobering…just 11% of executives in Silicon Valley and only about 20% of software developers overall are women. One recent report on the gender pay gap in the valley found that a woman with a bachelor’s degree here tends to make 60% less than a man with the same degree. We’re going backwards in a field that is supposed to be all about moving forward.
Laurie: She’s quite a talker isn’t she? Very eloquent woman, Hillary Clinton. Alison I guess the problem is…you listed some very eminent women who were talking, and I guess inspiring people in the conference, but do some people feel that those women are so high achieving that perhaps they’re out of reach? Did you manage to speak to more “normal” people who’ve made it in tech?
van Diggelen: Yes, I spoke to a number of women in tech.* I spoke to the CEO of Watermark, Marlene Williamson and she emphasized the need for women to do it (Lead On) for themselves, do it for other women. That’s how we get economies of scale, that’s how you build your power base. I also spoke with Kimberly Bryant who feels so strongly about this that she wants to help create a pipeline of young tech entrepreneurs and in particular, young black girls. Her nonprofit is called Black Girls Code and her whole mission is to get more black girls from (age) 7-17 exposed to computer science, get them into classes, get them into summer camps and feed the pipeline for young entrepreneurs going into tech. Ones who’re female and ready to change the world…like Zuckerberg.
Bryant: We think there’s a huge need for creating this pipeline of young tech entrepreneurs that are women. But one of my personal goals is: I really want to see a girl or woman leading a major tech company like Facebook, Google, Microsoft, or Apple….I think that having a women at the head of a tech company, a founder of a tech company of that level would do so much to really change the whole image of the whole industry being male dominated. This movement for diversity and inclusion is not just a good thing to do, I think it’s the right thing to do, (from a social equity and as a business imperative…to remain competitive.)
Laurie: I took a look at Kimberly’s website. It’s quite a cool website: Black Girls Code. Lots of interesting information…
van Diggelen: She’s doing a lot of good work and she’s actually bringing it to London…they’re hoping to seed a chapter in London this summer.
Laurie: Maybe we could have a chat to her…
Thank you so much Alison van Diggelen, host of Fresh Dialogues.
*Check back soon for my next report from the Watermark Lead On Conference, including interviews with Vicky Pynchon of SheNegotiates, Millennial Kate Brunkhorst of DCR Workforce and Laura Chicurel of Nextinit.
Although Tesla began groundwork on a factory site in Reno, Nevada, progress has now halted. Last week, Nevada Senator, Harry Reid said, “I’m not sure they aren’t playing us.”
Meantime, California Governor, Jerry Brown is enthusiastically enticing the electric carmaker with offers of generous tax credits, employee training and fast track approvals.
Although some commentators say that the Golden State is too green to land the Tesla Factory, that hasn’t stopped State Senator Ted Gaines from remaining bullish. “I am very confident…innovators come to California because it’s unique,” Gaines said during a recent CNBC interview. “We want to fight for 6500 jobs and a $5 Billion investment.”
Mark Whitaker: My guests on Business Matters today are Song Seng Wun from CIMB Research in Singapore, and San Francisco’s Alison van Diggelen. Alison presents a program called Fresh Dialogues which is all about high tech… and all about green. Alison, we’re always keen to hear about what’s happening in Silicon Valley. What’s the latest?
van Diggelen: The thing I’m excited about today is the fight over the Tesla gigafactory. Tesla is the maker of an all-electric vehicle, an electric car called a Model S; and the CEO Elon Musk is wanting to build what he’s calling a Gigafactory, which is a giant factory to make billions of lithium-ion batteries. Five states in the United States (California, Nevada, New Mexico, Arizona and Texas) are fighting over the privilege of having this factory in their state. It’s going to produce over 6000 jobs and obviously be a huge boost for the local economy. So it’s quite interesting to see the fierce competition over this whole green expansion here.
Whitaker: So it’s pretty high stakes. Does that give an indication that green industry has really taken off in the United States?
van Diggelen: Well Elon Musk and his team have certainly found a good formula. They’ve produced a car that has had all the top ratings in all the consumer reports. His premise is: he’s not just doing it because he thinks electric vehicles are cool. He really has the big picture in mind: he’s focused on climate change and focused on reducing our carbon footprint.
He’s watching the ice melt in the polar caps and is concerned. So he’s really putting his money where his mouth is and saying: what can we do in the transport industry to make vehicles more electric and less carbon polluting?
Whitaker: Song Seng Wun in Singapore, are you convinced that electric cars are just round the corner?
Song Seng Wun: Here in Singapore there is certainly plenty push as far as government is concerned to ensure transportation is as green as possible and obviously, if we are able to get more cheaper, affordable cars…Singapore is probably the world’s most expensive, even for electric cars…it will be welcome here.
It’s about whether the technology involved in greening transportation can be expanded for use in other cars in manufacturing, in businesses as well, which, I suppose is what Singapore is all about: how to use existing technology for better use elsewhere to increase productivity? (Productivity) is the catchword of the day, of the year, perhaps decade, here in Singapore.
Whitaker: Alison, from what Song Seng is saying…That’s quite heartening from your point of view?
van Diggelen: Yes, it’s great to hear there is that focus on efficiency and sustainability…The Model S is between $70,000 and $100,000 here which obviously is a bit of a stretch for most of us, but what they plan is to have a third generation mass market car and this is where the Gigafactory is a key part of that. They’re planning to produce 500,000 of these all electric cars by 2020, so this is the grand strategy of making transport more electric and more energy efficient.
Listen to more of our BBC Business Matters discussion:
On the economics of Scottish independence: @26:00
On how to bring out the best in Parisian waiters @46:29
Check out other BBC Conversations on Fresh Dialogues:
Yesterday, I was invited to join the live BBC World Service show, Business Matters to discuss Apple’s green manifesto and its rivalry with Samsung. I was interviewed by the BBC’s talented Manuela Saragosa. Here’s a transcript of the highlights. Listen to the full interview here (green discussion starts at 26:00).
Saragosa: It was Earth Day on Tuesday… there’s been no dimming of the lights here at the BBC…but technology giant, Apple has been laying out its green manifesto to mark Earth Day. The company’s CEO Tim Cook put out a video, announcing a new scheme that allows any product made by Apple to be returned to the company for recycling.
Our guest, Alison van Diggelen is in California’s Silicon Valley. Alison, green business issues are your thing, what do you make of Apple’s manifesto? Is there substance to it do you think?
van Diggelen: I think there is substance to it. The reason they put out this video is: Greenpeace has been snapping at Apple’s heels for quite some time. I did a story a couple of years ago (for NPR’s KQED Radio) when they were looking at data centers. Greenpeace came up with their own quasi Apple ad (cunningly called iCoal), showing that every time you download something or send a photo on your iPhone, you’re putting more smog into the atmosphere. It was very clever and got Apple’s attention, and now they’re really moving ahead (According to a recent EPA report – Apple is now in the top 10 clean energy users nationally and uses 92% clean energy). One of their major data centers (in North Carolina) where they do Apple iCloud, has 100% green power: clean energy, using solar and fuel cells.
In the video, they’re doing a little chest thumping, saying “Look at us – here’s what we’re doing!” And of course, launching it on the week of Earth Day was a very clever move, a strategic move…
I do think Apple deserves to be lauded. It could do more, but I think shining a light on what it’s doing so far is good.
Saragosa: But it’s come a hugely long way. I know that in 2006, Greenpeace published its first guide to green electronics and at that point it rated Apple among the worst companies (it ranked 11 out of 14 companies). I suppose things have changed quite a lot since then.
van Diggelen: Yes. I think Greenpeace deserves credit for doing what it can to put the pressure on. This report it released went through all the major tech companies: Google, Apple, Facebook, Twitter (Amazon), saying: “Here’s what they’re doing folks!” Companies that you think of as pretty green and green advocates like Google, they’re not doing enough. They could do more.
The interesting thing with Tim Cook that your listeners will definitely be interested in is that at a recent shareholders’ meeting, someone stood up and said: “We don’t like what you’re doing with all those clean energy data centers. Couldn’t you be using your funds to make better products…do other things?”
Saragosa: But is that a widely held view?
van Diggelen: This is the interesting thing: Tim Cook struck back at them. He said: “We believe that we must make the world a better place.” He stood up and said this to the shareholders…”If you don’t agree with it, sell your shares! Which was quite gutsy of him I thought. Since then Richard Branson (CEO Virgin Atlantic etc) has said the same (He recently wrote, “Businesses should never be entirely focused on the bottom line…I would urge climate deniers to get out of our way!“) So I think it’s great to see high profile CEO’s like Tim Cook and Richard Branson are doing that, and saying: Hey! We need to think about the environment, we need to think about our impact on the environment. I’m cheered by that.
Listen to more of our discussion re Apple vs Samsung battle, copycats, tech recycling, and safe disposal of electronic goods.
We also explored attitudes to the environment and clean energy in Asia with David Kuo of the Motley Fool in Singapore; and discussed the devastating levels of pollution in China’s major cities.
van Diggelen: I recently spoke with Andrew Chung, who’s a Chinese American venture capitalist in Silicon Valley. He’s doing a lot of work in China and he was telling me about one of the (green) companies he’s investing in. The impetus in China is huge: they’re having to do it because the pollution is so intense, people are dying from the pollution.
One of these companies that’s completely addressing that is LanzaTech. They’re capturing the carbon monoxide pollution from steelmakers outside Shanghai and using it to create valuable fuel and chemicals, rather than ‘just’ capturing it. It’s a really interesting solution: a win win. A win for the environment, but it’s also a money maker and great for the steelmakers. So that’s the kind of play that’s going on in China.
Here’s the piece:
What does he think of SF’s sexy water conservation efforts?
Fergus Nicoll: Let’s talk about drought. We’re what…three years now into this prolonged drought in California, Alison?
van Diggelen: Ethnic diversity is even worse. The stats for Google are: 1% of their employee workforce is black…17% is female, 83% male. So yes, 
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Mark Whitaker: My guests on Business Matters today are Song Seng Wun from CIMB Research in Singapore, and San Francisco’s Alison van Diggelen. Alison presents a program called 
van Diggelen: Yes, it’s great to hear there is that focus on efficiency and sustainability…The Model S is between $70,000 and $100,000 here which obviously is a bit of a stretch for most of us, but what they plan is to have a 
