“We are a community of change agents,” said Sarandon. “Bringing about the world we want for our children.”
In a video tribute at the Bently Reserve, Will.i.am enthused about healthy design being a human right, and thanked Bill McDonough for inspiring him. “It’s my mission…to create products that after we use them have a new beginning,” said the popular singer songwriter, and quipped, pointing first at himself then at Bill McDonough: “Will.i.am…Bill.i.am.”
The newly crowned “Bill.i.am” came on stage to great applause and was obviously amused by his tributes. He announced his upcoming book, “The Upcycle” (a tome on upcycling to be released in 2013) and what he called “his baby,” a Bill Clinton inspired solution to homelessness in Haiti and beyond.
“What if we could design a house that could be built by children and their parents in a day without tools?” said McDonough, who is well known for his visionary zeal. He showed the audience a model of a simple one room home, made of ‘upcycled’ plastic no doubt. He dreams that these homes could be shipped in flatpacks to earthquake and storm damaged areas, wherever there is a need around the world.
“What if we could do (for building) what Muhammad Yunus did for banking?” said McDonough, alluding to the microfinance guru who received the Nobel Peace Prize for his work alleviating poverty in Bangladesh.
Perhaps McDonough has a similar award in mind? He’s won many awards in the green design field (including three Presidential Awards for Sustainable Development and Design), and has taken some criticism, but one thing is for certain, he’s never been short on grand vision. Witness the 6-hour long Monticello Dialogues.
He may yet succeed in taking Cradle to Cradle mainstream and making the world a healthier and greener place. With allies like Meryl Streep, Susan Sarandon and Will.i.am who can doubt him?
Click here to see highlights of Fresh Dialogues exclusive interview with Meryl Streep at the event.
The video was recorded at the Cradle to Cradle Products Innovation Institute Gala, the Bently Reserve, San Francisco on Wednesday November 14, 2012.
The first thing that strikes you about Meryl Streep is her grace and poise. Like a true royal, she glided into the throng of green designers and architects gathered at the Cradle to Cradle Products Innovation Institute Gala in San Francisco this week, completely unruffled by the crush of fans; the flash of cameras and smart phones; and the fierce security guards. Yet instantly, like a chameleon, Streep can switch from serene queen of the movies to cozy confidante. I found myself standing next to her and shook her hand. As you know, she’s renowned for her authentic accents in every exotic role she’s played, so I asked her, “Can you do a good Scottish accent?” She immediately leaned over and whispered in my ear, “I love the way they say murdererrrr!” Rolling those r’s as only a lass from Scotland – or Meryl Streep – can do. Then she laughed with that infectious burst of effervescence. Now that would make even The Iron Lady melt a wee bit.
But enough trivia. The best part is, I found her later that evening and she agreed to a Fresh Dialogues interview. We had a lively conversation about her green design guru and close friend William McDonough; and why she’s become an activist for the environment. Enjoy her hilarious tribute to McDonough below and check out the highlights of her interview…
Interview highlights
Why should we care for the environment?
We’re all part of the ecosystem. We’re all connected. You can’t go around in a bubble…
On why Bill McDonough inspires her
Unlike so many environmental messages which are negative: “don’t this…don’t that!” Bill approaches things in a positive, restorative, beneficial way…with a focus on abundance. His mantra is a beautiful thing: “Designing a safe, healthy and delightful world for the love of all children, for all species, for all time.”
He’s a fervent optimist. His cup is never half empty or even half full. It’s always full of water and air. We were both profoundly affected by similar things: Silent Spring (the book by Rachel Carson) and concern for the impact of toxins on children. He’s the consummate multi-tasker. He leaves me breathless.
On the roots of her environmental consciousness
It all goes back to being a mother. That’s the most invested relationship. You pay attention, perhaps for the first time. What is going in your child’s mouth? What’s her environment like? What will the future be?
In 1989 Streep cofounded “Mothers and Others” to raise awareness of toxic pesticides used in food production.
On how playing acclaimed chef, Julia Child influenced her green journey
We need to think about the provenance of our food. Where does it come from? Is it produced locally and with concern for the environment?
During her hilarious speech in San Francisco, Streep praised the work being done by Brad Pitt, William McDonough and Tom Darden through the Make it Right Foundationin New Orleans and beyond. The group began building green-designed houses for low income families displaced by Hurricane Katrina in 2008.
Does Streep consider herself a green activist?
In an interview with USA Today, she said, “We are all activists every day that we make a purchase. We vote daily with our credit cards; we demonstrate with our dollars.”
Today Streep helps raise awareness of toxins in food and the environment by supporting the work of the Children’s Health Environmental Coalition and is known to shop at Whole Foods and prefer locally produced goods. Her home in Connecticut is fueled by geothermal power.
Last week, Fresh Dialogues visited PlanGrid, the recent Y Combinator startup winner that’s tackling what some call the “insane paper” problem that the construction industry produces. Computer-Aided Design (or CAD) works well as a green and efficient solution for the design phase, but once on the field, architects, site managers and construction supervisors still have to lug around giant reams of blueprints. Thirty year old CEO Ryan Sutton-Gee explains how he had a lightbulb moment when the iPad came out and COO Tracy Young demonstrates their solution. Using the cloud, PlanGrid can upload up to 60,000 blueprints to an iPad, and enable construction teams to edit, update, tag photos and instantly share information as construction progresses. Sutton-Gee likens the on-site photo tagging ability to Instagram, with automatic uploads allowing construction teams to verify time, date and location information at each stage in the construction.
Here are some highlights from my conversation with Sutton-Gee and Tracy Young:
On the Paper Problem
“Our estimate is that $4 Billion was spent in 2011 just on paper in construction alone, which is a ridiculous. It’s an insane about of paper. It’s an insane amount of trees.”
On the PlanGrid Solution
“There are the hard cost savings of reducing paper and then there are the soft cost savings of saving time and reducing rework. On several projects, we’ve reduced the paper consumption by 90%.” PlanGrid CEO Ryan Sutton-Gee
“You could fill up all of downtown San Francisco with paper – that’s how many trees we’re saving.” PlanGrid COO Tracy Young
On Silicon Valley
“We are being used by very large Silicon Valley companies – that everyone is familiar with – to build some of their office spaces. (Apple’s new campus perchance?) People in Silicon Valley are always up with tech. They’re the early adopters in everything, including us.”
On Y Combinator and Startup Advice
“It was really great with Y Combinator. The most important thing that took a while to realize is that it’s actually not that risky…Even if everything had gone totally wrong for us, at worse I would have spent six months working on something I was really passionate about…That was the opportunity cost… If you’re in an industry and there’s a huge problem and there’s a technically feasible solution…go for it!”
Did you know that buildings account for almost 40 percent of total energy use in the U.S.; almost 40 percent of carbon dioxide emissions; and 12 percent of total water consumption? The climate friendly solution is “green building.”
But what does green building mean? And what is the future of green building? Phil Williams, VP of Webcor Builders sat down with Fresh Dialogues to answer these questions and explain how the venture capital and building sectors work together to deliver innovative green building products – like smart glass – that reduce energy consumption and environmental impact.
Here are some highlights of our conversation (edited for clarity and length):
What is green building?
“The term actually started here in San Francisco in the mid-1990s, and starts with a certification of a building under the LEED standard (Leadership in Energy and Environmental Design), developed by the US Green Building Council. We try to reduce the energy, the water, be responsible in the use of materials and create healthy interior environments.” Phil Williams
Why build green?
“There’s a high probability of climate change due to man’s impact; it’s seen as good business, it’s my energy bill today in terms of what is my overall cost of doing business.” Phil Williams
What should we expect from green building in the future?
It’s like a box of Cheerios…you’ve got some healthy products, you’ve got some less healthy products, some with sugar, some with fat. The consumer can now make a choice. When we didn’t know, the consumers were blind to the health or the energy consumption of a building. The marketplace will determine what happens, but now the information will be available.” Phil Williams
How do new green building products get in the supply chain?
“We work closely with several venture capital firms that are specifically focused in the built environment, and we have a strong engineering background…We can be part of that next breed of product…we have that advantageous viewpoint that we can lend to our clients and we can help those new innovative firms get a foothold in a very competitive industry. Any insight that we can provide benefits everyone.” Phil Williams
Webcor is sponsoring a four part interview series all about Green Building. Check back soon for more details.
Meantime, you can check out other green building interviews and stories by clicking here or on the Green Building Tab above.
I recently recorded a story for KQED radio about Apple’s “dirty” iCloud and the more I dug into the issue, the greener the world’s most valuable company appeared to get. By the time I’d finished researching the topic, visiting a local data center, talking with an expert in energy efficiency, and interviewing members of the public at my local Whole Foods store, Apple released a statement announcing it was going “all in.”
“By the end of 2012, we’ll meet the energy needs of our Maiden, North Carolina, data center using entirely renewable sources,” the statement read.
The data center is a LEED Platinum building (the highest rating of the US Green Building Council standards) with an impressive collection of energy efficient design features from a chilled water storage system to a white cool roof which maximizes solar reflection. The whole project looks so “insanely green” it might start to make once green-revered Google turn a shade of (envious) green.
Was it the black balloons released in Apple’s spectacular retail stores in the Bay Area and around the world? The giant iPod “squatting” outside Apple’s Headquarters in Cupertino? The supersize iPhones walking around the campus demanding Apple clean its “dirty” cloud? The slick video or the 200,000+ petitions asking Apple CEO Tim Cook to stop using dirty coal? The environmental group Greenpeace would like to think so.
But it’s likely that none of the above induced Apple to green its cloud. These decisions to install 20 MW of solar arrays (from SunPower) and the largest non-utility fuel cell installation (from Bloom Energy) were years in the making, and the Greenpeace campaign weeks old. But having Greenpeace on its case does appear to have helped Apple discover some transparency in its operations. Something for which it’s not exactly famous. And that transparency will likely spur further clean action from other IT companies.
In a detailed release, Apple explained exactly where the 60% onsite clean energy is coming from and made a public commitment to power the remainder using local and regional clean energy supplies, including NC GreenPower.
In the war of words and facts between the environmentalist group and Apple, prior to the company coming clean, several commentators accused Greenpeace of “doing a Mike Daisey” on Apple. That is, intentionally fabricating the facts to make a stronger case against the tech giant. In the end, Greenpeace spokesperson Gary Cook told me, “We will continue our campaign to push Apple – and other IT giants like Microsoft and Amazon – to clean the cloud until Apple has policies to ensure that they will grow using exclusively clean energy.”
As for Google and the other fast growing cloud users like Amazon and Microsoft, we’ll be watching closely to see if a “greener than thou” race starts warming up. Each leapfrogging the other to out-green their competitor’s data centers. A race for the most insanely green cloud? Bring it on.
