Our delivery date was scheduled two weeks ago, then cancelled abruptly without explanation. This week, delivery was again scheduled but we still held our breath…
On arrival at the new Tesla Delivery Center in Fremont, California this morning, the staff were all smiles. Savannah, the friendly barista was waiting to make us a complementary cappuccino or even a “Ludicrous Latte.” That’s 4 shots of espresso.
We didn’t need it!
We waited for over 20 minutes and received regular updates from Sean, our friendly Tesla guide (a former Verizon salesman) and Joe (a former barman). We wondered: is the car really here? What are they doing back there? There were no Model 3s in sight. Not even one to spare for the showroom floor.
There were about a half dozen others waiting, the majority for Model S delivery. One couple told us it’s the first non-Mercedes they’ve bought in over a dozen years.
Here’s the moment of truth. For my techie husband, it was the best Christmas present he could imagine. I was prepared to be underwhelmed but was genuinely impressed by the quality of this car. I was expecting a cheaper, tinny version of the Tesla Model S, but this car shows some real innovative flare (from its sleek lines, to the elegant door handles to the newly designed heating/cooling system and the new charging plug and cable). The new dash interface is intuitive and sleek.
Tesla Model 3 Naming
Below: I wonder how Tesla knows its customers preferences?
It’s show time
The question is: how long before Frank lets me get behind the wheel?
Elon Musk continues to make ambitious plans for Tesla Motors, some even call them “ludicrous.” Not content to make a niche product for electric vehicle enthusiasts, he now wants to conquer the mass market, competing in the major leagues against GM, BMW, Ford et al. Musk is promising an annual production of 1 million cars by 2020, a staggering increase from last year’s paltry: 76,000. Is he insane?
On a conference call with Musk and media colleagues this week, Alison van Diggelen, host of Fresh Dialogues learned that Musk is still calm and laser-focused on executing his “Tesla Master plan.” This year is crunch time for Tesla. The future of the company rests on the timely and efficient production of the Model 3, Tesla’s smaller, mass market car. Will demand stay strong, despite intense competition and reservation holders threatening to cancel due to his position on Trump’s economic advisory team? Musk seemed to flounder a bit on this question and refused to disclose the latest reservation numbers, for fear of analysts “reading too much into them.”
During the discussion of Tesla’s 2016 financial results, some anomalies arose. Despite continuing to make massive losses (due to capital investment in the Tesla Factory and the Gigafactories), its share price is still in the stratosphere. Tesla might produce a small fraction of GM and Ford’s output, but the company is valued on par with them. What gives?
“The recent run-up in Tesla stock has less to do, in our view, with anything around the near-term financials, and more to do with the nearly superhero status of Elon Musk,” Barclays analyst, Brian Johnson.
Superhero status? More ludicrousness…The superheroes Tesla is focused on are the mighty robots on the factory floor. Musk has named them after X-men superheroes, like Cyclops and Thunderbird (see photo above); and they’re the ones that’ll have to earn their superhero status as manufacturing goes into top gear in the next few month.
“Tesla is going to be hell-bent on becoming the best manufacturer on earth.” Elon Musk
The BBC’s Fergus Nicoll invited me on Business Matters to help explain more.
Listen to the full podcast on BBC World Service (starts at 37:30) or the 5 minute clip below:
Here’s a transcript of our conversation (edited for length and clarity):
BBC Host, Fergus Nicoll: Tesla stock has hit record highs, soaring 50% since December. With investor confidence growing that Tesla will deliver its Model 3 on time. Let’s explore this with Alison in Silicon Valley. Before we get into the nitty gritty of Model 3, and the other numbers, I know you watched Elon Musk do the webcast that go with the Q4 figures. What kind of presentation did he come up with?
Alison van Diggelen: I listened to the (live conference call) podcast. Elon Musk was on the podcast with his (retiring) CFO, answering questions from the media. They were generally upbeat. Elon Musk always over-promises how soon his vehicles will be delivered, but he is confident that they’re going to start deliveries of their Model 3 in July of this year, for employees first…beta testing for employees. He’s hoping for the mass rollout starting in September of this year. They’re pretty bullish about that.
Fergus Nicoll: Here’s the thing: Tesla has a valuation pretty close to Ford. But compared to Ford it makes about five cars! So what are we seeing? A massive future priced into that?
Alison van Diggelen: That’s right. Last year, Tesla delivered 76,000 vehicles (compared to Ford’s 2.5 million), but Elon Musk is very bullish. He’s aiming for the factory to produce 500,000 cars by the end of 2018, and one million a year by 2020. He’s ludicrously ambitious. Brian Johnson, who’s an analyst with Barclays, called this run up in the Tesla stock more “Elon Musk superhero status” than short term financials. What Elon Musk says, he often delivers….eventually.
Tesla merged with SolarCity, the rooftop solar provider, so that is also giving an upside. They’ll be able to cut costs: Tesla showrooms will also become showrooms for the SolarCity solar panels. They’re also doing the other side of the equation: energy storage….
Fergus Nicoll: The household and business batteries.
Alison van Diggelen: Exactly.
Fergus Nicoll: The thing is, Americans drive insane distances. Electric cars have to go a long way….the infrastructure has to catch up with the company?
Continue listening to the podcast clip above, or at BBC Business Matters for more about:
The ambitious supercharger network expansion
The fact that all cars will be equipped to be fully self-driving
Why the market continues to bet on Elon Musk
For Tesla to succeed in becoming “the best manufacturer on earth,” three big questions remain:
- Will the Tesla Model 3 be delivered on time and on budget this year?
- Will demand stay strong for Tesla, despite stiff competition from GM, Ford, BMW, Nissan, etc?
- Can Tesla make the huge capital investment required (for the Tesla Factory and Gigafactories expansion), without running out of money?
Read more about Tesla and Elon Musk from Fresh Dialogues archives
By Alison van Diggelen, host of Fresh Dialogues
Since Tesla CEO Elon Musk joined the Trump business advisory team in December he’s been under intense pressure to step down. That pressure intensified this month after Donald Trump signed an executive order banning immigrants from seven countries with Muslim majorities. On February 2nd, Musk’s colleague, Uber CEO Travis Kalanick pulled out of the Trump team after a widespread #DeleteUber campaign went viral and his employees urged him to withdraw.
“Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that,” wrote Kalanick to his staff.
Musk faced a barrage of similar criticism, with some saying he’s a crony capitalist and others claiming to have cancelled their orders for Tesla Model 3.
Last week, I joined the BBC’s Fergus Nicholl on the BBC World Service program, Business Matters. We discussed Silicon Valley tech’s furious reaction to the Trump travel ban and Elon Musk’s high pressure predicament.
Listen to the podcast excerpt below (it includes commentary from the always provocative Lucy Kellaway):
Here’s a transcript of our conversation (edited for length and clarity):
Fergus Nicoll: Elon Musk has run into Twitter trouble…when he spoke to Mr. Trump in person and when he was seen having a drink with Steve Bannon in the White House, a lot of people said: “What on earth are you thinking?” And he came up with a fairly strong defense…
Alison van Diggelen: His key message is: “Activists should be pushing for more moderates like him, to advise the president not fewer.” And he asks, “How could having only extremists advise him possibly be good?”
Alison van Diggelen: He’s faced a lot of criticism, people even saying they’re cancelling their orders for the next generation of cars, the Tesla Model 3. He is under this pressure, but he is a powerful influencer, a poster child for Donald Trump’s manufacturing jobs being in the U.S. Musk is an idealist, he wants to save the planet. He’s bringing his message of climate change and green jobs, almost as a Trojan horse, into Trump’s meeting rooms. I think a lot of people who think about this deeply deeply, are not having this knee jerk reaction and saying don’t associate with Trump. Instead they’re saying this might be a good conduit for Trump hearing this green point of view.
Here is some of the pushback Elon Musk received on Twitter and his responses:
By Alison van Diggelen, host of Fresh Dialogues
On this historic inauguration day – that most of us thought we’d never see – I was invited by the BBC to opine on Trump’s likely impact on the economy, Silicon Valley tech in particular. My remit: to balance some of the pro-Trump hoopla from other guests, businessmen from the U.K. and U.S. who seem to believe that he will “make America (and the UK) great again” overnight. You can listen to the BBC podcast here. Our conversation starts at 20:50.
Here’s a transcript of my conversation with the BBC’s Colletta Smith and Mickey Clark on the program “Wake Up To Money” (edited for length and clarity):
BBC’s Colletta Smith: Also joining us is Alison van Diggelen, a Silicon Valley journalist. Good morning Alison.
Alison van Diggelen: Good morning. Good to join you.
Colletta Smith: You’re in Silicon Valley where businesses have voiced quite a lot of concern about the incoming president. What are your feelings this morning, waking up in Silicon Valley ahead of what’s going to be such a momentous day?
Alison van Diggelen: It’s going to be a very historic day…But the fact is, over 140 tech leaders signed a letter saying Donald Trump is a danger to innovation* and as you know Silicon Valley is an innovation hub, it’s one of the engines of growth for the United States. So there’s a deep feeling of malaise and fear…but at the same time business leaders are pragmatic, they’ve accepted that he will be our president and there’s a “business as usual” mentality amidst that underlying feeling of fear and uncertainty.
*The exact words of the letter were: “Trump would be a disaster for innovation. His vision stands against the open exchange of ideas, free movement of people, and productive engagement with the outside world that is critical to our economy — and that provide the foundation for innovation and growth.”
Continue listening to the podcast
We also discuss Trump’s protectionist, anti-science, anti-environment stance, the fears of a trade war; his cabinet picks and his potential negative impact on jobs, especially clean tech jobs.
By Alison van Diggelen, host of Fresh Dialogues
Last week, I was in Scotland when the unexpected U.S. election results rocked the world. It felt like Brexit all over again, except more momentous and ominous on multiple levels. Jat Gill, a senior BBC producer invited me to the London headquarters of the BBC to appear on the show Tech Tent. He asked me to analyze the role of tech in the election and predict what’s next for Silicon Valley and clean tech. We explored:
Did Facebook help swing the election in favor of Trump by propagating “fake news” or are we all partly culpable by following those with whom we agree, and demonizing others?
How will a Trump presidency impact Silicon Valley and the clean tech sector?
During the campaign, Trump called global warming a hoax “created by and for the Chinese in order to make U.S. manufacturing non-competitive.” His choice of Myron Ebell, a climate change skeptic and non-scientist, to oversee the EPA transition is threatening for the clean tech sector. There is growing fear that a Trump presidency will cripple the Paris climate pact and derail global progress toward a low carbon economy. Despite these fears, I am hopeful that the worst excesses of the Trump agenda will be tempered by the concerted efforts of state and local leaders, leveraging existing state laws and making legal challenges when necessary.
You can listen to the show at the BBC’s Tech Tent or below:
Here are some program highlights, edited for length and clarity:
Rory Cellan Jones: Hello and welcome to Tech Tent. This week we’re going to be focusing on the technology of Trump. How did the unexpected winner of the presidential election harness data science to zero-in on key voters? And we’ll be looking at the role social media played in the election and whether Facebook’s Mark Zuckerberg is the media baron who swung it for the Republican candidate. To help me in all of that I’m joined from the BBC Tech Desk by Chris Foxx. Hello Chris.
Chris Foxx: Hi everyone!
Rory Cellan Jones: And my special guest all the way from California is Alison van Diggelen, our regular commentator on Silicon Valley and green energy. She’s in London with us this time. Good to see you in person.
Alison van Diggelen: Good to see you Rory.
Rory Cellan Jones: Alison will be commenting on all our stories…
It appears that Facebook founder and CEO, Mark Zuckerberg, has been stung by any suggestion that the social network helped swing the election in favor of Donald Trump. Here’s what he said at the Techonomy Conference overnight:
Mark Zuckerberg: I think the idea that fake news on Facebook influenced the election in any way is a pretty crazy idea. There’s a profound lack of empathy in asserting that the only reason why someone could’ve voted the way they did is because they saw some fake news. If you believe that, then I don’t think you’ve internalized the message that Trump supporters are trying to send in this election.
Rory Cellan Jones: Our Silicon Valley reporter, Dave Lee is on the line from California. Dave, how do you see this Facebook role playing out?
BBC North America Tech Correspondent, Dave Lee: I saw a rattled Mark Zuckerberg in that interview. He was very strongly defending Facebook there. The post he put up about the election… the picture of him and with his daughter, Max, watching the television…as if he was just any kind of onlooker, like the rest of us. I don’t think people are buying that. Of course he had a big role to play. But I think it’s important to take his point: at a time when many people are finding any reason to explain to themselves how this election played out…blaming Facebook is like blaming the mainstream media…various different excuses, other than just a large part of America being extremely angry with how they see the state of the world. We should take his point on that. But to suggest that Facebook hasn’t had a massive influence in this election is naive and I’m not sure Mark Zuckerberg really believes that.
Rory Cellan Jones: Let’s bring in Alison van Diggelen who lives in Silicon Valley. Do you see the impact yourself? I presume you’re a Facebook user. The idea is that Facebook just filters out anything which doesn’t accord with the view you already see.
Alison van Diggelen: I think we are all guilty of (choosing) this siloed information. You follow the people whose opinions you enjoy, that resonate with you. So there is that self perpetuating opinion-making that’s out there. But I think it’s good to listen to Zuckerberg. Donald Trump’s message resonated strongly with people. That’s something that the liberal media and intelligentsia should not overlook. A large percentage of the US population is angry and wants change, even if that means taking a risky change.
Rory Cellan Jones: Before we go, I want to make sure our special guest, Alison van Diggelen, who is an expert on green energy and reports on it a lot from Silicon Valley, gives us the perspective now. How’s that looking given that the president-elect is not noted for his interest in environmental issues?
Alison van Diggelen: Yes, in fact he is a known climate skeptic. I think the clean energy sector is taking a deep breath right now. Trump has said he wants to destroy, or at least not take part in the Paris Agreement and rescind Obama’s Climate Action Plan. But I think it’s not going to be as easy as that to dismantle everything that Obama has put in place. Utility scale wind and solar are already competitive. But I think it is going to hit hard the immature cleantech sector that relies on subsidies. Electric vehicles are somewhere in between.
Rory Cellan Jones: Electric vehicles…one of the arguments about them in middle America maybe is that A: they take away the pleasure of driving and B: they’re a threat to jobs and he’s made big promises about jobs.
Alison van Diggelen: That’s true (re job promises), but Tesla employs about 15,000 people. They’re actually manufacturing in the U.S. which is a rare thing. The thing to remember about Donald Trump is that he is a businessman and I don’t think he’s going to intentionally destroy jobs. But I think what is at risk is the long term research and development investment from the federal government and that could impact America’s ability to compete globally in the clean energy market, which is going to be a big market. You have China and India and Europe which are moving ahead, and I think America needs to look at its global competitiveness in this arena. Hillary Clinton’s plan to be the international leader in cleantech is now a distant dream. It is no longer.
Rory Cellan Jones: Yes, that was then, this is now. We’re moving into a new world. We’ll see how it pans out. Thanks to my special guest Alison van Diggelen who’ll be back in Silicon Valley next week. Thanks to Chris Foxx from the BBC Technology news desk. All of his stories and more at BBC.com/Technology. Don’t forget our Facebook page and join us again in the Tech Tent at the same time next week.
Explore other BBC Reports from Silicon Valley here.
NB: This report and other BBC Reports and BBC Dialogues at Fresh Dialogues are shown here for demonstration purposes. The copyright of this radio report remains with the BBC.
By Alison van Diggelen, host of Fresh Dialogues
The race to build the “ultimate” electric car is heating up. Every month, it seems another electric car company joins the fray to offer a car stylish enough to attract the Tesla crowd, and affordable enough to meet the growing demand from China, the United States and Europe.
NextEV stands out from the crowd for two reasons:
- It has solid backing, from a broad range of top venture capital and Internet companies like Sequoia and Tencent.
2. Its Silicon Valley R&D facility is led by Padmasree Warrior, “The Queen of the Electric Car” and she’s rapidly attracting top tech talent from the likes of Tesla and Apple.
Last month, I attended the grand opening of NextEV Silicon Valley and interviewed its founder, William Li. He shared his “Blue Sky” ambition (he means it literally) and how his grandfather inspired him to go from cattle herder to Internet multi-millionaire. It was the first interview he’d ever done in English. I filed this report for the BBC World Service’s Tech Program, Click.
Here’s a transcript from today’s program, with some great insights from host Gareth Mitchell and BBC contributor, Bill Thompson. The transcript has been edited for length and clarity:
BBC Host, Gareth Mitchell: One event that did happen was the recent launch of yet another electric vehicle outfit in California. This is the Silicon Valley division of a Chinese startup called NextEV. The champagne flowed and the ribbon was cut – the digital ribbon – but our reporter Alison van Diggelen was most interested in the economics of it all. You don’t need to be an investor to know just how risky these ventures are as the technology gradually matures. In California and China state funding and tax breaks are all part of getting these businesses off the ground. Alison tracked down NextEV founder, former cattle herder and now big time entrepreneur, William Li.
Alison van Diggelen: At NextEV’s Silicon Valley launch, William Li confirmed that on November 21st, NextEV will reveal its first supercar in London. The electric car is expected to offer a 0-60 acceleration in under three seconds. Its Formula E racing team has used a dual-motor setup on its race car, and it’s likely to be a feature of the supercar. (The top speed of the sleek two-seater will be over 180 mph, and its price is likely to be equally extravagant!)
NextEV is late join to the electric car race. So how does Li intend to challenge Tesla and the dozens of electric car companies popping up worldwide?
William Li: Tesla is a great company, I respect them. But Tesla was founded 2003. Lots changed. It’s a mobile internet era. We can do better to communicate with our users, give our users a much better holistic user experience.
He aims to do for the car what Apple did for the smart phone.
He learned a lot about user experience from Bit Auto, a popular web portal in China and his first business success. He’s now built a global startup – with facilities in Beijing, Shanghai, Silicon Valley, London and Munich. The global workforce is 2000.
In Silicon Valley, its 250-strong team of auto and software experts is growing rapidly. U.S. CEO Padmasree Warrior – former CTO at Cisco – is hiring experts in artificial intelligence, voice interaction and user interface from the likes of Tesla, Apple and Dropbox. Warrior says they’re already working on affordable cars for China’s burgeoning demand.
Padmasree Warrior: In China, There’s a large shift happening … Environment issues are driving the government to look at electric vehicles as part of the solution… It’s healthier for the environment to drive an electric vehicle.
China is offering generous tax incentives to electric carmakers and consumers, driving a flood of companies into the space. NextEV recently signed an agreement with the Nanjing Municipal Government in China, to build a $500 million factory to build electric motors.
Similarly in Silicon Valley, a fleet of electric car companies has chosen to locate here, thanks to state tax incentives and the strong talent base. These include Tesla, Atieva, and Le Eco.
I spoke with California’s Director of Economic Development, Panorea Avdis. She explained how state policy is helping reduce greenhouse gas emissions, by focusing on the tech industry…
Panorea Avdis: The goal is to have 1 million electric zero emission vehicles on the road by 2020.
(Today, California has about 300,000 electric cars, about half of the nation’s total.)
Alison: NextEV secured $10M in tax credits. Tell me why that’s cost effective for the people of California.
Panorea Avdis: The return on investment…nearly 1000 jobs in the next 5 years, speaks for itself. California is leading the way, there’s no other state in the union that has this type of aggressive polices and it’s really inspiring this innovation in technology to come forward.
But making cars is notoriously hard. News broke this month that Apple is shelving its electric car plans to focus on self-driving software.
William Li knows it’s a tough road ahead. He gives his company just over a 50% chance of success.
As a boy, Li was a cattle herder in China. He’s come a long way and credits his grandfather’s wisdom:
William Li: [Speaks first in Mandarin ] The journey is more important than the result. So follow your heart….your original wish. Don’t worry about failure.
Like Tesla’s Elon Musk, Li is concerned about climate change and also the dense smog in Beijing and Shanghai. He blames polluting gas-guzzling cars.
NextEV’s brand in China is called “Way-Lye”
William Li: It means blue sky coming. That’s my original wish.
It’s an ambitious goal that could be a very long way off, especially in China’s congested and polluted cities.
Gareth Mitchell: That’s Alison van Diggelen reporting from Silicon Valley. So Bill Thompson – the journey is more important that the result?
Bill Thompson: The result is much more important than the journey here, because unless we get much cleaner public and personal transport, then we’re in big trouble. It’s really good to see another serious entrant in this market. It’s not sewn up yet by anyone. As we heard there about Tesla, there’s no first mover advantage because the technology is developing so quickly.
We know Padmasree Warrior’s reputation for delivering. She’s been on the show a few years back. She was senior at Motorola, then went to Cisco. They’ve got really good people.
But the really interesting part of this is what happens in China. In China because they have much more control over what people can do. The government can actually mandate a move to electric vehicles much more easily than they ever could in California and that gives a great market. So NextEV may be getting money and expertise over in Silicon Valley, but it’s what happens in China that’s really interesting.
Gareth Mitchell: I was interested in the economics side of the piece: the reliance partly on state funding to get these businesses going.
Bill Thompson: Occasionally state funding helps. You might have heard of this little thing called the Internet, kicked off with defense department funding from the US. It did pretty well by being able to rely on that funding for a critical period while it developed and then was able to be used by the private sector. One or two of these examples of it actually working…