Archive for July 2009

Adam Jackson: How Twitter is Going Green

By Alison van Diggelen, host of Fresh DialoguesAdam Jackson on Fresh Dialogues

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I caught up with Twitter officianado, Adam Jackson at SDForum’s Teens Plugged in Conference. He talks about how Twitter is going green and how his new book, 140 Characters, a style guide to Twitter, will be released as an iPhone App – a greener and cheaper option than a traditional book.

On Twitter’s green credentials

“If you use Skype to have a conversation instead of flying across the country, you’ve saved money and saved the environment.”

On his book, 140 Characters

“I think a lot of our sales will come from the $4 for a virtual app….its selling point is that it comes instantly … but it’s also a great thing for the earth.”

“It tells you how to post links to get the most clicks.”
Continue reading ‘Adam Jackson: How Twitter is Going Green’ »

Elise Zoli: Government’s role in Clean Tech

elise-zoli

Elise Zoli holding the Waxman Markey Bill she helped to write

By Alison van Diggelen, host of Fresh Dialogues

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I caught up with Elise Zoli at FountainBlue’s Forum on Clean Green Transportation this month. Elise is a Boston based partner with law firm, Goodwin Procter, but is a frequently in Silicon Valley to serve her local clients. She specializes in energy, climate change and clean tech law.

We discussed:

Government - Its role as the Grinch and Santa Claus 

“The Grinch side is limiting traditional industry and allowing new sectors, new technologies to emerge…with emissions standards, fuel tax…The Santa Claus side - direct funding – grants, loans, loan guarantees, tax subsidies…make a more favorable environment for emerging companies.”
Continue reading ‘Elise Zoli: Government’s role in Clean Tech’ »

Mary Vincent: Green Software UnConference

Mary Vincent, a go-getting green entrepreneur let me know about a cool green event she’s co-hosting in Silicon Valley next month

The First Green Software Unconference Silicon Valleymary-vincent-on-fresh-dialogues

When: August 19, 2009

Where:  The Computer History Museum in Mountain View

Why: Be in the company of entrepreneurs, engineers, venture capitalists, marketers and business strategists, and sustainability professionals.

Sign up details: click here

As a bonus, a TREE will be planted for Early-Bird Registrants so it is important to register as soon as possible.

Sponsors: Environmental (Eco) Entrepreneurs Mary Vincent, Founder and CEO of Green Star Solution and Gratitude Gourmet and Merc Martinelli, Founder of Verdafero. Both have Fortune 500 Silicon Valley backgrounds from Sun Microsystems and Cisco respectively and Co-Founded the Green Software Unconference with the purpose of gathering technologists and businesspeople together to collaborate and innovate for the environment and business.

Kevin Surace: Building Climate Change Solutions

By Alison van Diggelen, host of Fresh DialoguesKevin Surace on Fresh Dialogues

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Kevin Surace is serious about tackling global warming and argues that producing energy saving building materials can go a long way to cutting down CO2 emissions and reducing energy consumption in the United States. He’s CEO of Serious Materials, a Sunnyvale based maker of eco drywall, windows and other building materials; and frequent speaker * on global warming and the built environment. *His TED speech is worth checking out.

We discussed the influence of Al Gore’s An Inconvenient Truth in helping create a market for green products; the pace of global warming; and whether consumers are willing to pay a premium for green. Kevin outlined how his company uses new media to get its message out and why his company is growing rapidly, despite the shrinking economy.

On how climate awareness grew in 2005

  Continue reading ‘Kevin Surace: Building Climate Change Solutions’ »

Judy Estrin: Closing the green innovation gap

By Alison van Diggelen, host of Fresh DialoguesJudy Estrin on Fresh Dialogues

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Judy Estrin is an influential tech entrepreneur, CEO of JLabs, and author of Closing the Innovation Gap. I caught up with her at SD Forum’s 12th annual Visionary Awards in Atherton, where she was one of four recipients. We talked about whether clean energy solutions can save the planet; the importance of new innovation in revitalizing the economy; and the role of government in making it happen.

“For an industry to take off, you need a grand challenge, or a grand problem that needs to be solved and you need research and scientific discovery…In the area of clean energy, it’s a problem that must be solved and it’s very broad in nature.”

Can clean energy save the planet?

“The real question is: will we as a people, our government as leaders, and will our business leaders all have the courage and commitment to understand that along with new technologies and forms of energy has to come behavioral change? It’s not just about inventing something new, it’s going to take change from everybody.”

  Continue reading ‘Judy Estrin: Closing the green innovation gap’ »

Mayor Chuck Reed: Green City but not Top 10

By Alison van Diggelen, host of Fresh DialoguesMayor Chuck Reed at SDForum Visionary Awards, Fresh Dialogues

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Our Green Mayor was in fine form at SD Forum’s Visionary Awards on June 25th. He made a convincing pitch about why innovators  and visionaries should locate in San Jose. In this photo,  he’s pointing out his Economic Development team to the high profile crowd gathered in Atherton; but I think the subliminal message is: WE NEED YOU!

Chuck’s team is working hard to encourage innnovation in San Jose, yet San Jose didn’t make the top ten Green Cities in the U.S. this year, as ranked by Mother Nature Network. Why not? Are these other cities, like Portland (#1) and San Francisco (#2) really doing more, or are they just talking louder about their green achievements? Perhaps San Jose needs an ‘artist in residence at its recycling facilities’ like Mayor Newsom has in San Francisco?

In this Fresh Green Minute highlight, the mayor outlines why a little clean tech startup from, say Kansas, should relocate to San Jose.

Continue reading ‘Mayor Chuck Reed: Green City but not Top 10’ »

Vinod Khosla: Passion for green tech

By Alison van Diggelen, host of Fresh DialoguesVinod Khosla on Fresh Dialogues

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I caught up with Vinod Khosla at SD Forum’s Visionary Awards. In this exclusive interview, Vinod, a pioneer in clean tech investment, describes how in 2000, he started “looking for something new, something difficult and something large to invest in.” He found his first clean tech investment in Bloom Energy and has since gone on to invest and nurture dozens of clean tech businesses including Ausra, AltaRock and Stion

KR  Sridhar of Bloom Energy introduced Vinod by saying: “We all need to root for his success, because his success is this planet’s success.”  

And Vinod’s recipe for success? The freedom to fail.  “The Silicon Valley ecosystem allows me to fail…you get more shots at goal.” Vinod Khosla
Continue reading ‘Vinod Khosla: Passion for green tech’ »

Vinod Khosla: Transcript of Fresh Dialogues Interview

By Alison van Diggelen, host of Fresh Dialogues

This is a transcript of my interview with influential venture capitalist Vinod Khosla. The interview was recorded at the SD Forum Visionary Awards on June 25, 2009. To listen to the interview or read the summary post, click here

Vinod Khosla and Alison van Diggelen, Fresh DialoguesAlison van Diggelen: I’m with Vinod Khosla, one of the Visionary Award winners for 2009. Vinod, firstly I want to congratulate you. How does it feel?

Vinod Khosla: Thanks! Embarrassing…(laughter)

Alison: So this is not your cup of tea, to be the center of attention?

Vinod: Not really

Alison: So first of all, I want to ask you about your lead in clean tech. You were one of the first venture capitalists to see the opportunity in clean tech. Can you talk about where that motivation came from?

Vinod: Well, in 2000, I started looking for something new, something different and something large, and something amenable to technology disruption, and clean tech was one of those areas that popped up right away. So, right after I gave a talk about the optical bubble in 2000, when the stock market was still high, I said I should be doing something other than telecom, and that’s when I started looking and this is what popped up.

Alison: What was the first company that popped up, or was it just the sector in general?

Vinod: Well, in 2001 at Kleiner, we invested in Bloom Energy, and KR (Sridhar), who’s going to be introducing me tonight, was one of the first clean tech investments I pursued.

Alison: Is that looking good to you?

Vinod: Well, the company is very well funded, doing extremely well, and has been able to get great valuations in the market place, so I guess that’s a precursor to success. (laughter).

Alison: And where does this motivation come from? I mean, are you concerned about global warming first and foremost, are you concerned about the planet, or is it: here’s a great economic opportunity?

Vinod: Well, I am definitely concerned about global warming, and I am definitely concerned about how five billion people enjoy the lifestyle that 500 million people do today, out of the six and a half billion people we have  and the nine billion we’re going to have. So it’s clearly that. But that itself creates an economic opportunity, so that concern about a crisis happening there creates the opportunity and then we muddle through and hope we can find the right answer.

Alison: And you’ve helped a lot of entrepreneurs along the way. I understand you’re very involved in the companies you invest in. Can you talk about how you’ve helped them?

Vinod Khosla's book in the Roizen libraryVinod: Well, as our website says, we’re not in the venture capital business, we’re in the venture assistance business. That’s all I do, that’s what our website says, and frankly, that’s what I enjoy. I enjoy sort of being a coach and mentor to young entrepreneurs, and that to me is the most rewarding thing you can do. The fact that it’s a way to make money is almost incidental at this stage.

Alison: On your website, it also says that you had a dream to bring soy milk to India. What is your dream today?

Vinod: Well the dream clearly is to replace the four major emitters of carbon dioxide:  oil, coal, steel and cement with much more carbon efficient technologies, and I think that’s the kind of new invention and innovation that we need to help the planet and create a whole new economic ecosystem. That’s the dream.

Alison: You were an early backer of biodiesel and it’s had some bad press because of deforestation etc.

Vinod: Actually, we never did invest in biodiesel. That is a misconception. We never did invest in any biodiesel company.

Alison: But you were a strong advocate of it I understand…no?

Vinod: No. I was always an advocate of cellulosic fuels, but people have used my name as if I’m supporting biodiesel, like you mentioned. I’m generally against all food based fuels.

Alison: I see, good to clarify that. And you are an investor in Ausra? Tell me about that investment and how that’s looking for the future.

Vinod: Well, it’s looking…You know, Ausra is pioneering a new kind of solar thermal technology for large power plants or additions to existing power plants and I like the fact that they can do a small add-on; a $10 Million add-on to an existing power plant, so you can reduce the amount of coal you burn or the amount of natural gas you burn. So that’s very neat about that technology and you can also build a 200 Megawatt power plant with the same technology, so I like that characteristic.

It’s early in the solar thermal race, but we’ll see how things go. We are optimistic.

Alison: And some people have already been talking about a clean energy bubble. Do you see that? Is that how you’d typify the market with this huge downturn in venture capital funding in the first quarter of this year.

Vinod: Well I was concerned about a clean energy bubble last year and though this economic downturn that’s happened is not good, it has helped slow down the bubble or pop it and I think we’ll hopefully have more reasonable development going forward.

Alison: So you feel the bubble has popped?

Vinod: Well, I wouldn’t say it was a bubble but it was in danger of becoming a bubble and I think that danger is lower, is reduced, is dissipated somewhat. But look, anytime greed starts to play these things pop up again, so it’s something we have to warn against.

I think it was in 2003 I warned against the nanotechnology bubble and that helped. I almost got sued for it.

Alison: Did you really?

Vinod: For saying nanotechnology was not right for public offerings and there was a couple of companies ready to go public. I think we have to avoid those bubbles because they’re not productive for anybody.

Alison: Yes. And what are your warnings today?

Vinod: Warnings about what?

Alison: About potential future bubbles?

Vinod: Well every rush turns into a bubble. It’s something we have to just…it happened with the railroads in the 1830s, it’s happened with almost every new technology and we just have to be cautious.

Alison: Right. And are you optimistic with the Obama administration in power now and their backing on clean energy?

Vinod: Yeah. I’m generally quite optimistic. I’m very optimistic that both we’ll find the technologies as well as the fact that we’ll have a huge impact.

Alison: Thank you very much Vinod.

This interview was recorded on June 25, 2009 at the SDForum Visionary Awards. To read the summary post or listen to the interview, click here