I caught up with Twitter officianado, Adam Jacksonat SDForum’s Teens Plugged in Conference. He talks about how Twitter is going green and how his new book, 140 Characters, a style guide to Twitter, will be released as an iPhone App – a greener and cheaper option than a traditional book.
On Twitter’s green credentials
“If you use Skype to have a conversation instead of flying across the country, you’ve saved money and saved the environment.”
“I think a lot of our sales will come from the $4 for a virtual app….its selling point is that it comes instantly … but it’s also a great thing for the earth.”
“It tells you how to post links to get the most clicks.” (more…)
I caught up with Elise Zoliat FountainBlue’sForum on Clean Green Transportation this month. Elise is a Boston based partner with law firm, Goodwin Procter, but is a frequently in Silicon Valley to serve her local clients. She specializes in energy, climate change and clean tech law.
We discussed:
Government – Its role as the Grinch and Santa Claus
“The Grinch side is limiting traditional industry and allowing new sectors, new technologies to emerge…with emissions standards, fuel tax…The Santa Claus side – direct funding – grants, loans, loan guarantees, tax subsidies…make a more favorable environment for emerging companies.” (more…)
As a bonus, a TREE will be planted for Early-Bird Registrants so it is important to register as soon as possible.
Sponsors: Environmental (Eco) Entrepreneurs Mary Vincent, Founder and CEO of Green Star Solutionand Gratitude Gourmetand Merc Martinelli, Founder of Verdafero. Both have Fortune 500 Silicon Valley backgrounds from Sun Microsystems and Cisco respectively and Co-Founded the Green Software Unconference with the purpose of gathering technologists and businesspeople together to collaborate and innovate for the environment and business.
Kevin Suraceis serious about tackling global warming and argues that producing energy saving building materials can go a long way to cutting down CO2 emissions and reducing energy consumption in the United States. He’s CEO of Serious Materials, a Sunnyvale based maker of eco drywall, windows and other building materials; and frequent speaker * on global warming and the built environment. *His TED speech is worth checking out.
We discussed the influence of Al Gore’s An Inconvenient Truthin helping create a market for green products; the pace of global warming; and whether consumers are willing to pay a premium for green. Kevin outlined how his company uses new media to get its message out and why his company is growing rapidly, despite the shrinking economy.
Judy Estrinis an influential tech entrepreneur, CEO of JLabs, and author of Closing the Innovation Gap. I caught up with her at SD Forum’s12th annual Visionary Awards in Atherton, where she was one of four recipients. We talked about whether clean energy solutions can save the planet; the importance of new innovation in revitalizing the economy; and the role of government in making it happen.
“For an industry to take off, you need a grand challenge, or a grand problem that needs to be solved and you need research and scientific discovery…In the area of clean energy, it’s a problem that must be solved and it’s very broad in nature.”
Can clean energy save the planet?
“The real question is: will we as a people, our government as leaders, and will our business leaders all have the courage and commitment to understand that along with new technologies and forms of energy has to come behavioral change? It’s not just about inventing something new, it’s going to take change from everybody.”
