The Daily Reviewer Top 100 Blogs award Alison van Diggelen, Fresh Dialogues

Welcome

With her Silicon Valley journalistic experience and Cambridge credentials, Alison van Diggelen brings a unique global perspective to the green sector. She has been chronicling the emergence of clean tech and its impact on the environment at Fresh Dialogues since 2008.
“If the sign of a truly sophisticated interviewer is the ability to pursue a structured agenda and make the resulting dialogue look like a completely natural conversation, then this describes Alison to a T. She did a superb job with Guy Kawasaki before a full house at UCSC Extension in Silicon Valley.” James Desrosier, Executive Director, UCSC Extension in Silicon Valley

Jerry Brown: On High Speed Rail and EVs

By Alison van Diggelen, host of Fresh Dialogues 

Governor Jerry Brown responded to questions from Fresh Dialogues today about high speed rail and electric vehicles at the Silicon Valley Leadership Group’s CEO Summit in Silicon Valley. Is he still an advocate for high speed rail in light of pressurenegative HSR reports and the sorry state of California’s budget? The emphatic answer is: YES.

And he’s got an historic precedent to back his case - from Medieval France no less.

“It’s a very powerful idea that could become something of great importance to California,” he said. “New ideas are never received as well as old ideas, but I think California is the one place where high speed rail can get its start for the United States.”

But with California’s budget in the red and more spending cuts on the table, can California afford to spend a penny on high speed rail?

The 74 year-old governor took a page from history and replied with a question: “How did the peasants of medieval France afford to build the cathedral of Chartres?”

He then enlightened Fresh Dialogues with this answer, “They did it slowly… they did it with community investment and a great belief in the future.”

This echoes Brown’s 2012 State of the State Speech in which he said, “”Those who believe that California is in decline will naturally shrink back from such a strenuous undertaking…I understand that feeling, but I don’t share it because I know this state and the spirit of the people who choose to live here.”

Governor Brown is thinking very long term. In fact, the high gothic Chartres Cathedral, famous for its flying buttresses, took almost 60 years to build.

But it’s an unfortunate analogy. In the 13th Century, the cathedral’s “free trade zone” was also the cause of bloody riots between bishops and civic authorities over tax revenues.  An ominous sign indeed for the Governor of California. Plus ca change…
.

.

Given Jerry Brown’s recent announcement that $120 M from a settlement with NRG Energy Inc. would be used to fund the provision of 200 public fast-charging stations for EVs in the Golden State (including some 5000 Nissan Leafs he confirmed have been sold to date), Fresh Dialogues also asked the governor if he drives an electric car. “Not yet,” he replied.

In earlier comments today, he referenced the new Tesla Model S, which will roll off production lines at Tesla’s Fremont Factory this summer. So is he considering a Tesla? He demurred. “I’m looking, looking, looking at it.”

Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…

Join the conversation at our Fresh Dialogues Facebook Page

Check out exclusive VIDEOS AT THE Fresh Dialogues YouTube Channel

 

 

 

more posts>>

SolarCity’s Lyndon Rive: On Biz Model, Growth & Domination

By Alison van Diggelen, host of Fresh Dialogues

SolarCity's Lyndon Rive explains company growth plans on Fresh Dialogues, April 11, 2012

SolarCity’s CEO Lyndon Rive sat down with Fresh Dialogues last week to share details of the solar company’s business model, rapid growth, and ultimate goal of being the world’s largest energy provider. Yes indeed: this 35 year-old entrepreneur from South Africa anticipates no less than world domination.

Although Rive was tight lipped about the impending IPO expected in Q3 this year, he referred to the $280M investment from Google last year and said, “Our expectation is that companies like Google and other Fortune companies start making similar investments.”

“In order to monetize the full benefits of the solar system you need a large tax paying company. .. might as well use that tax bill to motivate the growth of the renewable industry…” he added. “We are approaching hundreds of Fortune 100 and 1000 companies…and will continually be raising funds, potentially in perpetuity.”

SolarCity is targeting companies that can benefit handsomely from the 30% Federal Business Tax Credit for solar investments. Although Rive wouldn’t name names, Apple Inc. springs to mind immediately. Record profits and enormous tax base? Check. Recently inclined to alternative energy investments? Check. In case you missed it, Apple recently invested in a massive 4.8 megawatt fuel cell development using Bloom Energy technology. Watch this space. We’ll keep you updated.
.

.

Business Model

SolarCity’s innovative model offers a range of solar options. Customers can buy systems outright or pay zero down and lease or purchase the power the system produces. Large investments from partners like Google allow the company to make solar affordable and continue growing rapidly. Rive described the company’s business model thus: “(We) install solar systems for free, so we need capital to pay for that, and take a long term revenue stream on the electricity that we sell. So, as fast as we grow, that’s the business model that we’re in.”

Continue reading ‘SolarCity’s Lyndon Rive: On Biz Model, Growth & Domination’ »

more posts>>

Jean-Michel Cousteau: On Climate Change

By Alison van Diggelen, host of Fresh Dialogues

The facts of climate change are still disputed, despite consensus from a majority of scientists. Last Friday, Fresh Dialogues sat down with ocean explorer and film maker, Jean-Michel Cousteau to to get the facts from an expert who is seeing its impact in our oceans and beyond.

“Climate change is a reality,”  says Jean-Michel Cousteau, the son of legendary explorer Jacques Cousteau. “What we are responsible for and the consequences we’ll have to face up to is that because our emissions of CO2 are accelerating the process, things are happening much faster.”

One of the biggest impacts he highlights is the reduced protection of our coastlines due to corals dying and sea level rising. He anticipates increased storms and flooding; and millions being displaced around the world.

I asked Cousteau: what advice does he have for people wanting to reduce their carbon footprint?

“It starts at home and by better managing our home, we save money and by the same token we save energy and emit less CO2,” says Cousteau. “The other one is our consumption. People eat too much. People are FAT!”

His forthright answer caught me off guard. No more Crème brûlée for me. We all have to make sacrifices.

Here’s a short segment of our interview. We also discussed China vs US action on climate change; President Obama’s response to climate change and his energy policy; and the important lesson his father, Jacques Cousteau, taught him.

Check out my story later this week at:

KQED’s Climate Watch for Cousteau’s views on California’s Global Warming Solutions Act, AB 32

.

.

Continue reading ‘Jean-Michel Cousteau: On Climate Change’ »

more posts>>

GM’s Dan Akerson: The Future of the Volt

By Alison van Diggelen, host of Fresh Dialogues

Dan Akerson, CEO of General Motors spoke with Fresh Dialogues last night in San Francisco about the five week suspension of Chevy Volt production; the future of what he described as GM’s “statement car” and his surprisingly candid views on climate change.

Arguing that GM matches production to inventory, he said, “It’s foolhardy to produce beyond demand.” As of February 2012, Volt inventory was 6,300 units, enough to last at least 5 months at current sales volumes. Last month 1,023 Volts were sold, up from 603 units in January, making the 2012 goal of 45,000 sales appear a huge stretch.  Akerson complained about the media’s laser focus on the Chevy Volt. Despite it being less than half of one percent of GM’s annual car production, it gets all the attention. He noted that no one batted an eye when production of the Chevy Cruze (GM’s top selling car) was halted for two weeks.

So what’s the future of the Volt? A spring relaunch will feature new generation Volts, with improved emissions levels, which now qualify for HOV lane stickers in California – a key factor, since one in four Volts are sold in the Golden State. He believes that this will help stimulate demand and quoted a recent study that found the average commuter saves 36 minutes a day by using carpools. Time is money. But is it worth $40,000? He confirmed that small shipments of the new Volt had already been made and the car will be available soon in California showrooms.

Akerson also described the new ad campaign which will be, in his words “more interesting.”

And his definition of “more interesting”?

It will feature “the facts.” Facts like the car’s safety rating, a pivotal factor as it recovers from its burning reputation last year.  Facts like testimonials from Volt drivers. “Real people (like Jay Leno) not actors” Akerson hastened to add.

And the facts about Global Warming? Fresh Dialogues had to ask.

“We’re doing the right thing for the company at the right time. We will leave it up to the consumer how they interpret that.” Akerson said.

But his position on climate change is clear. During a Commonwealth Club interview, he confessed that he “believes” in Global Warming, adding “Several GM executives say ‘you don’t say that in public.’ Well, this may surprise you but my underwear doesn’t have GM stamped on it…I am an individual and I do have my own convictions.”

Good to know.

Here’s the amusing video segment from the Commonwealth Club
.

.

 

Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…

and join the conversation at our Fresh Dialogues Facebook Page

Check out exclusive VIDEOS AT THE Fresh Dialogues YouTube Channel

more posts>>

Tesla’s Model X: Made in California

By Alison van Diggelen, host of Fresh Dialogues

Fresh Dialogues is delighted to announce that it is now a regular contributor to KQED’s Climate Watch, a multimedia initiative focusing on climate science and policy issues in California. Fresh Dialogues stories will focus on the intersection of clean tech and climate change.

Here is our first story for the NPR affiliate.

On February 8th, Tesla Motors CEO, Elon Musk, unveiled the company’s latest electric car: The Model X. Probably the sleekest and sexiest SUV you’ve ever seen, and also the priciest. But what’s most remarkable — beyond the falcon wings — is that the car will be manufactured here in the Golden State, at the former NUMMI plant in Fremont.

Why did Tesla choose to locate its headquarters and manufacturing in the high-priced San Francisco Bay Area? Was it linked to the state’s ambitious clean energy targets and policies? The new rules approved last month by the California Air Resources Board require automakers to produce 1.4 million zero-emission cars for the California market by 2025, and are part of the aggressive goal of reducing the state’s emissions 80% by 2050.

Tesla spokesperson Khobi Brooklyn eschewed policy explanations and told me, “We wanted to build our cars in California, not only creating jobs in the U.S., but also California specifically.” She cited Silicon Valley as “an incredibly rich pool of talent” and said that purchasing an existing car manufacturing facility saved money and time in preparing for car production. I’ve no doubt the California sales tax rebates on capital equipment purchasing (estimated at $20 Million) helped too.

California’s Governor Jerry Brown attended the Model X unveiling, and basked in the Tesla limelight. He was obviously delighted to be part of some good news from the Golden State for a change. “We can work our way out of our mess with creativity, openness and the kind of spirit that’s willing to take risks,” he said to the rowdy audience of Tesla groupies.

Clean Energy, Really?

Continue reading ‘Tesla’s Model X: Made in California’ »

more posts>>

Bloom Energy: A Closer Look at Adobe’s Bloom Boxes

By Alison van Diggelen, host of Fresh Dialogues 

Ever wondered why so many companies and institutions like Google, eBay and Caltech are installing Bloom Energy’s fuel cell Bloom Boxes?

Here’s a fascinating breakdown of the figures for Adobe’s San Jose Headquarters from Bloom Energy‘s Director of Product Marketing, Asim Hussain, who made a rare public appearance at SVForum’s Clean Tech Conference at SAP last month.

The Bloom Box installation was made atop Adobe’s garages in 2010 – Here are the details:

Number of Bloom Boxes/ Servers: 12

Size of Bloom Servers: 1.2 Megawatts

Energy source: Biogass (100% renewable)

Cost to generate power: 8.5c per Kilowatt Hour – fixed for 10 years

Previous cost to generate power: 13c per Kilowatt Hour

Savings: Approx $500,000 per annum

Incentives and programs: PG&E self generation program, Federal Investment Tax credits

Green Building issues: Helps LEED evaluation qualification for Platinum Certification in areas of energy and atmosphere; and innovation and design.

New Video coming soon…

Here’s a video segment from the first extended interview with Founder and CEO, KR Sridhar.

more posts>>

Michelle Obama: How big is her green influence?

By Alison van Diggelen, host of Fresh Dialogues

How much influence does First Lady Michelle Obama have on the President and his green policies? I put this question to David Axelrod, President Obama’s chief political strategist and his answer was candid: ENORMOUS.

Michelle Obama is well known for her Let’s Move campaign which puts good eating and anti-obesity front and center, so it’s easy to imagine this talented Harvard educated lawyer and mentor in chief is also making her views heard in the White House on issues beyond healthy eating and healthy living….including the health of the planet, climate change and even energy policy.

It was her organic kitchen garden at the White House which put Michelle Obama’s true (green) colors in the international spotlight in 2009. Fans have applauded her bold green action – planting the first kitchen garden since Eleanor Roosevelt’s Victory Garden – but Obama’s raised beds of organic arugula, spinach and Thai basil also caused a firestorm of complaint in the agriculture industry. It even inspired a priceless Little Shop of Horrors segment on the Daily Show.

In April this year, just in time for Earth Day, Michelle Obama’s first book American Grown, will be released and we’ll learn more from the First Lady about how her daughters, Malia and Sasha inspired her to rethink healthy eating and develop green thumbs. Like legendary chef, Alice Waters, she believes that increased access to healthy, affordable food can promote better eating habits and improve health of families and communities across America.

In a New York Times article, Obama explained her kitchen garden rationale. For children, she said, food is all about taste, and fresh and local food tastes better.

“A real delicious heirloom tomato is one of the sweetest things that you’ll ever eat,” she said. “And my children know the difference, and that’s how I’ve been able to get them to try different things.

“I wanted to be able to bring what I learned to a broader base of people. And what better way to do it than to plant a vegetable garden in the South Lawn of the White House?”

For his part, David Axelrod declares that the vegetables served at White House dinners are tasty but attributes it to both the organic garden and the wonderful White House chefs.

.

.

Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…

and join the conversation at our Fresh Dialogues Facebook Page

Check out exclusive VIDEOS AT THE Fresh Dialogues YouTube Channel

more posts>>

2012 Energy Policy After Solyndra

By Alison van Diggelen, host of Fresh Dialogues

The implosion of Solyndra last year was a blow to the Obama administration’s clean energy technology program, but as the 2012 State of the Union underlined, it hasn’t dampened the president’s enthusiasm for encouraging renewable energy sources. In this exclusive Fresh Dialogues interview, I sat down with David Axelrod, Obama’s Chief Political Strategist, to find out why. Interview transcript here

President Obama chose to address clean energy in his first 2012 Campaign ad - Why?

“The ad that it was responding to was an ad sponsored by a SuperPAC…sponsored by the Koch brothers… two oil billionaires … and it was an attack  particularly on the Solyndra issue but it was really an attack on the whole green energy initiative of the president’s. We’re proud of that initiative…we’re proud that we’re on par to double renewable energy during the course of his first term. He believes very strongly that we need to command the clean energy technology of the future and that as a country we need to be encouraging the development of clean energy technology or we’re going to see that go to other parts of the world.”

Solyndra appears to have become a thorn in the side of Obama. How does he intend to remove the thorn?

“All you can do is be open and candid about it. We knew when made investments in clean energy technology that some would do well and others would not. That’s the nature of this…these are speculative investments. And that’s the reason why they needed some nudging from the government in order to blossom…We’ve seen real growth in solar and wind energy and so these are investments that are paying off for the country. I’m very certain that we’re going to look back at the seeds that were planted during this period and we will say that it has made a big difference for the country in a positive way.”
.

.

What percentage of the program’s investment went to Solyndra?

“There were forty under this specific program, so it was a small percentage of the entire program. It was a program… that was begun under the Bush Administration and we accelerated that program because we do believe that we are in a real competition for the clean energy technology of the future and we as a country have a great interest in developing alternative energy and home grown domestic energy and renewable energy. These were investments that made sense. Some will pay great dividends, others unfortunately will not.”

Note: in a recent report at ClimateProgress, Stephen Lacey confirmed that Solyndra’s loan guarantee amounted to 1.3% of the DoE’s total loan portfolio.

On the importance of clean energy technology

“We have our eye on the future and really encourage and develop renewable sources of energy. It’s good for the planet, it’s good for the economy, it’ll create great jobs…high end manufacturing jobs.”

On the future

“This is going to continue being a thrust for us. We’re not going to back off.”

The interview took place backstage at Foothill College’s Celebrity Forum on January 27, 2012. Check back soon for more with David Axelrod:

On Michelle Obama’s influence on green policy

On The First Lady’s organic garden at the White House

Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…

and join the conversation at our Fresh Dialogues Facebook Page

Check out exclusive VIDEOS AT THE Fresh Dialogues YouTube Channel

more posts>>

Bloom Energy: 2012 Update

By Alison van Diggelen, host of Fresh Dialogues 

Bloom Energy‘s Director of Product Marketing, Asim Hussain, made a rare public appearance at SVForum’s Clean Tech Conference last week and shared some details about Bloom’s 2012 plans:

New manufacturing facility in Delaware.

“Here in California, we’ve created 1500 clean jobs and we’re going to do the same in Delaware when we build that (30MW) manufacturing facility.” Asim Hussain

Manufacturing  in California

The privately held company currently has three manufacturing facilities – including its testing facility – and they employ two Bloom Boxes to power one plant, using a biogas source. They plan to extend that capability to the recently built second plant. Unlike many Silicon Valley companies, manufacturing operations are here in the valley, although they have a global supply chain.

Bloom Electrons

Fresh Dialogues asked about the future of Bloom Electrons, the energy-only purchase model the company announced last year. Instead of paying the hefty $800,000 upfront cost for a Bloom energy server, customers sign a ten-year energy purchase agreement at a fixed price. Hussain confirmed that this model allows Bloom to access a new market segment: the nonprofit sector. The poster child for Bloom Electrons is California Institute of Technology Caltech – which began a 2 MW Bloom installation in 2010. The program has also allowed commercial clients like Walmart to expand their Bloom installations from two to twenty eight stores.

Post Solyndra

In the Post Solyndra era, Bloom Energy is not immune to scrutiny. The numbers have been crunched; the energy supply sources have been analyzed (on which planet is natural gas – the fossil fuel – a renewable resource?); the accusations of too much reliance on tax credits and subsidies have been leveled.  Can the company, which has been valued at close to $3 B, meet all its cofounder, KR Sridhar’s ambitious dreams and change the world? Watch this space.
.

.

Hussain was part of a panel discussion on green building, moderated by Abby Johnson of Abacus Property. The experts included Alain Poivet of Sunplanter, Swapnil Shah of FirstFuel and PG&E’s Andrew Yip. The conference was hosted by SAP‘s green gurus Peter Graf, and Rami Branitzky

For more coverage of Bloom Energy, check out our exclusive interviews, transcripts and stories.

 

Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…

and join the conversation at our Facebook Page

Check out exclusive VIDEOS AT THE Fresh Dialogues YouTube Channel

more posts>>